Account Director (Social Commerce)

About the Company

Location: Silom Office (BTS Saint Louis / Chong Nonsi / Surasak)
Workdays: Monday – Friday | 9:00 AM – 6:00 PM

Ripples is Thailand's leading TikTok and social commerce agency, ranked #1 in GMV out of 300+ partners. We provide end-to-end social commerce solutions—from strategy and content creation to live selling and performance marketing—primarily across TikTok Shop, Shopee, and Lazada. In just one year, we've scaled from 20 to 200 people, partnering with top local and global brands.

Responsibilities

• Act as the strategic lead and primary contact for key social commerce clients and brand partners.
• Build and maintain strong long-term client relationships to ensure business growth and retention.
• Develop and present strategic recommendations to improve social commerce performance, sales growth, and platform competitiveness.
• Lead business reviews, campaign planning, and quarterly growth discussions with clients.
• Drive overall account revenue, NMV growth, profitability, and commercial performance across assigned accounts.
• Monitor sales performance, conversion metrics, live commerce performance, campaign effectiveness, and marketplace KPIs; identify growth opportunities and optimization plans.
• Collaborate with internal teams to maximize business outcomes and operational efficiency, working closely with Live Streaming Production, Creative & Content, Media Buying, Affiliate & KOL, Marketplace Operations, Graphic Design, Fulfillment & Customer Service.
• Lead, mentor and set performance expectations for a team of Account Managers, Associates, and Executives; support talent development and succession planning.
• Support major campaign planning including mega campaigns, seasonal activations, product launches, and creator collaborations.
• Monitor industry trends, competitor activity and platform updates; handle client escalations and operational challenges with professionalism and urgency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication Arts, or related field.
• Minimum 5–8 years of experience in account management, social commerce, e-commerce, digital marketing, media agency, or related industries.
• Proven experience managing key accounts and leading teams in agency or commerce environments.
• Strong understanding of TikTok Shop, Shopee, Lazada, live commerce, affiliate ecosystem, and social commerce operations.
• Strong commercial mindset with ability to drive revenue growth and client business performance.
• Excellent project management and stakeholder management skills; able to work effectively in a fast-paced, dynamic environment.
• Data-focused with strong analytical and reporting capabilities; advanced Microsoft Excel and business presentation skills.
• Strong communication, negotiation and presentation skills; good command of English communication.

Skills

• Experience with social commerce platforms (TikTok Shop, Shopee, Lazada) and live selling strategies
• Creator/affiliate ecosystem and performance marketing campaign management
• Commercial account management and growth strategy
• Project management and stakeholder coordination
• Data analysis and reporting; advanced Excel and business presentation