Senior Manager Group SFE and Commercial Analytics

About the Role

Support the Group RTM & GT Commercial Strategy function in driving sales productivity and commercial effectiveness across markets by delivering strategic analytics, sales force effectiveness diagnostics, and improvement recommendations.

Responsibilities

• Conduct structured analysis of commercial performance across (selected) markets to identify productivity gaps and improvement opportunities.
• Analyze sales productivity indicators such as sales per rep, outlet productivity, visit productivity and coverage effectiveness.
• Conduct cross-market benchmarking to identify best practices and performance gaps.
• Identify structural opportunities to improve sales productivity and commercial performance.
• Develop diagnostic insights to support RTM and commercial strategy decisions and support data-driven decision making through analytical recommendations.
• Support the development and continuous improvement of SFE frameworks, tools and methodologies, including standardized diagnostic tools and sales productivity models.
• Support KPI and performance management framework development and improvement of performance reporting frameworks.
• Support markets in identifying commercial performance improvement opportunities, develop knowledge platforms and share best practices across markets, and contribute to commercial capability development initiatives.

Qualifications

• Bachelor’s degree or professional qualification in Business, Economics, Marketing, Data Analytics, or a related discipline.
• Minimum 5–8 years of experience in commercial analytics, sales effectiveness, commercial excellence or strategy roles.
• Experience in FMCG, distribution or commercial organizations preferred.
• Exposure to regional or multi-market environments is an advantage.

Skills

• Strong analytical and strategic thinking capability.
• Good understanding of commercial operations, sales structures and route-to-market models.
• Knowledge of sales productivity and sales force effectiveness principles and experience in commercial performance analysis and diagnostics.
• Ability to translate data into actionable insights.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Fluency in English (written and spoken).