Department Manager - Category Management-HLH (Promotion & Campaign Planning)

About the Role

Department Manager - Category Management-HLH (Promotion & Campaign Planning) at Lotus's / CP AXTRA Public Company Limited. Onsite: Nawamin Office, Buengkum, Bangkok 10230, Thailand.

Responsibilities

• Develop and execute category strategies aligned with online growth objectives.
• Analyze market trends, customer behavior, and platform data to identify new opportunities and assortment gaps.
• Curate and manage a compelling online assortment with a balance of high-demand, trending, and new-to-market products; collaborate with sourcing and merchandising teams to onboard new products, especially own brands.
• Plan and execute category promotions across key campaigns, mega days, and platform-specific events (e.g., Lazada, Shopee, TikTok Shop); coordinate with digital marketing and platform teams to maximize visibility and traffic.
• Monitor market pricing, set competitive prices, and drive margin improvement through strategic pricing and CN (Credit Note) management; collaborate with finance and offline teams on cost allocation and margin support.
• Track and report on category KPIs including GMV, revenue, sell-through, inventory health, and margin; utilize data to identify opportunities and take corrective actions.
• Work closely with offline merchandising, supply chain, warehouse, and platform teams to ensure smooth operations and customer satisfaction; act as key contact between offline and online teams for O2O alignment and stock clearance initiatives.

Qualifications

• Category Management – Understanding of product lifecycle, assortment planning, product trend and merchandising.
• eCommerce Platforms Knowledge – Familiarity with Lazada, Shopee, TikTok Shop, and seller tools.
• Data Analysis – Ability to interpret sales data, pricing trends, and customer insights to drive actions.
• Vendor Management – Experience in sourcing, negotiation, and maintaining vendor relationships.
• Campaign Planning – Skill in creating and executing promotions aligned with platform campaigns.
• Pricing Strategy – Knowledge of competitive pricing, CN management, and margin optimization.
• Cross-functional Collaboration – Strong coordination skills with offline merchandising, operations, finance, and marketing teams.
• Communication Skills – Clear and effective communication in both Thai and English.
• Problem-solving, adaptability and agility – Comfortable working in a fast-paced, data-driven environment with frequent changes.