Thailand KOL Specialst

About the Role

We are looking for a data-driven storyteller to spearhead our brand's content localization in Vietnam. You will be the bridge between global brand vision and local consumer culture, turning viral moments into measurable business impact.

Key Responsibilities

• KOL Recruitment: Identify and engage KOLs who fit the brand's values and goals. Build and maintain a strong influencer database for long-term partnership
• Partnership Management: Foster mutually beneficial collaborations to drive impactful content creation
• Content Collaboration: Co-develop and guide KOLs in creating high-quality content that aligns with campaign objectives
• Ongoing Engagement: Maintain continuous cooperation with existing KOLs to strengthen brand visibility
• Strategic Planning: Develop marketing plans based on product needs and collaborate with key KOLs across major platforms
• Performance Optimization: Track and analyze campaign results to refine strategies for better reach and engagement

Requirements

• Education: Bachelor's degree or above in a related field
• Language: Proficient in English
• Experience: Background in FMCG, social media, or KOL marketing preferred; strong influencer network is a plus
• Communication: Excellent teamwork, negotiation, and relationship-building skills
• Mindset: Proactive, result-driven, and able to work independently