Marketing Associate

About the Role

At La Cabra we're looking for a Marketing Associate to support day-to-day execution of La Cabra Thailand’s marketing activities across social media, CRM, influencer collaborations, and third‑party delivery platforms. This role ensures deliverables are executed with high attention to detail, strong brand consistency, and alignment with La Cabra HQ. Notion is used as the primary tool for tracking projects, approvals, and timelines.

Responsibilities

• Support execution of marketing campaigns, store launches, seasonal promotions and key brand initiatives; maintain marketing calendars, project timelines and deliverable trackers to meet deadlines.
• Coordinate internal stakeholders (Operations, Store Teams, Management) to gather and confirm accurate information for campaigns and announcements.
• Coordinate creative workflows including briefing, revisions, approvals and final publishing readiness; ensure all outputs follow brand tone, format and global guidelines.
• Assist with planning and execution of content across social channels (posts, stories, announcements, promotions) and support copywriting aligned to La Cabra tone of voice.
• Organize digital assets, enforce correct file usage and naming conventions, and maintain brand material compliance.
• Support CRM execution across Facebook, Instagram and LINE Official Account; respond to or coordinate responses to customer comments and messages and track recurring questions to improve FAQs and response scripts.
• Coordinate influencer partnerships and collaborations from planning through execution, including scheduling, approvals, on‑ground coordination and basic outcome reporting.
• Manage marketing updates on third‑party delivery platforms (e.g., GrabFood, LINE MAN): maintain listing accuracy (menu names, photos, descriptions, pricing), coordinate with Operations on availability and promo mechanics, and monitor platform performance and customer feedback.
• Support basic weekly/monthly reporting on campaign performance and social media insights and share customer feedback and learnings with the internal team.

Qualifications

• Minimum 2 years of experience in marketing coordination, media, online marketing strategy or digital marketing execution.
• Strong organizational skills with the ability to manage multiple deadlines, stakeholders and deliverables.
• Strong communication and coordination ability; professional English communication is an advantage.
• Comfortable working in creative workflows including revisions, approvals and production timelines.
• Familiar with tools such as Google Drive/Sheets, Notion and Figma.
• Strong interest in specialty coffee, bakery, café culture and hospitality brands, high attention to detail and structured thinking.

Additional Information

Work arrangement: onsite. Employment type: full‑time. If you'd like to apply, La Cabra requests applications before the 20th of February.