Key Account Executive

About the Role

This position is responsible for driving sales performance and achieving targets for assigned Wholesaler accounts. The role involves developing partnerships with designated wholesaler champions and stakeholders (sub-wholesalers), ensuring accurate sales data (DMS usage), negotiating sales plans and promotional activities, and supporting sell-out through collaboration with Customer Development Partner and trade marketing.

Responsibilities

• Manage designated Wholesalers to achieve company sales targets and drive sell-in performance.
• Drive and maximise sell-out in coordination with Customer Development Partner (on premises) and trade marketing team.
• Plan and develop distribution and assortment for key categories and products to reflect market trends.
• Analyse sales-in and sell-out data (DMS usage) and provide improvement plans and solutions.
• Monitor inventory and coordinate with wholesalers to maintain target stock cover each month.
• Collaborate with wholesaler sales forces on training, motivation and business development.
• Conduct regular weekly market visits, gather market intelligence and prepare reports.
• Perform monthly business reviews with Wholesalers and contribute to regional quarterly meetings.
• Manage order processing: review and receive purchase orders, resolve transmission errors or product shortages, and manage orders through the system.
• Build and maintain relationships with Wholesalers and other stakeholders for smooth operations.

Qualifications

• Thai nationality and fluency in English required.
• Bachelor’s degree in Business, Economics, Marketing or equivalent.
• At least 5–8 years of experience in sales of consumer products, traditional trade or on-premises field.
• Strong customer relationship management (CRM) skills and problem-solving ability.
• Good presentation and persuasion skills; target oriented, proactive and independent.
• Good understanding of Thai authorities, alcoholic business regulations and customs.
• Basic computer skills (MS Office, CRM tools).
• Applicants living in the local region are preferred.

Personal and Behavioral Attributes

• Entrepreneurial spirit, positive, energetic and outgoing personality.
• Team player and collaborator with an adaptive mindset.
• Strong influencing, communication and interpersonal relationship skills.
• Empathetic, responsible, respectful with a strong sense of ethics.
• Experience leading high-performing teams.