Marketing Livestream Management (Shopee)

About the Role

The Livestream Superstar Creator Key Account Manager is responsible for driving Shopee Live GMV by acquiring, nurturing, and managing top-tier livestream creators, establishing and maintaining high-value relationships to maximize creator performance and platform revenue.

Responsibilities

• Market mapping and proactive identification/scouting of potential Superstar Creators across internal and external platforms.
• Develop value propositions, negotiate terms, and onboard high-value creators into the Shopee Live ecosystem.
• Develop and execute tailored growth strategies, content calendars, and monetization plans for assigned creators.
• Serve as primary point of contact to build long-term, trust-based relationships and ensure high creator satisfaction and retention.
• Provide consultation and training on content creation best practices, engagement techniques, product selection, and conversion optimization.
• Coordinate internally with marketing, product, and operations teams to secure resources, features, and campaigns for creators.
• Be physically or virtually present for Superstar Creator livestream sessions; monitor sessions in real time for performance, audience feedback, technical issues, and guideline adherence.
• Troubleshoot and resolve operational, technical, or content-related issues during live broadcasts and proactively address creators' immediate needs.
• Lead planning and execution of creators' presence during major promotional events (D-Days) including exclusive deals and launches, and conduct post-mortem performance analysis.

Qualifications

• Proven ability to build rapport, influence, and manage high-stakes relationships with high-profile individuals/talent.
• Strong problem-solving and agility; ability to remain calm and troubleshoot under pressure during live broadcasts.
• Excellent verbal and written communication skills to articulate complex strategies clearly and persuasively.
• High degree of proactivity and ownership for creators' success and associated GMV targets.
• Ability to collaborate effectively with cross-functional teams (Marketing, Tech, Operations) to deliver a seamless creator experience.