Merchandise Strategist

About the Role

The Merchandise Strategist team drives Makro's overall merchandise strategy and leads the development of new brands and categories. This role partners closely with the Merchandise Strategist lead to analyze data, generate actionable insights, and provide clear development direction to each division/category team.

Responsibilities

• Develop and execute annual category and product growth strategies for Makro, driving hero product launches and key category expansion and accountable for company growth in focus segments.
• Establish a robust supply-side analysis framework based on market insights and business goals, including category prioritisation, product selection criteria and performance evaluation methods to implement growth roadmaps.
• Collaborate with category teams and strategy teams to design tailored growth targets and key milestones across divisions and categories (new brands, categories, white spaces).
• Facilitate goal achievement through objective tracking, selection committees and post-campaign reviews.

Qualifications

• Background in online/e-commerce, preferably within FMCG or food-related industries.
• Experience with platforms such as TikTok Shop, Shopee, and/or Lazada is an advantage.
• Exposure to merchandising trends and category-level performance analysis.
• Strong analytical skills with the ability to translate data into clear business insights and actionable plans.
• Outstanding communication, project management and execution skills; able to work under pressure, highly self-driven and adaptable to a dynamic environment.
• Good command of English communication skills.
• Comfortable with trend research, benchmark studies, and fast learning; able to structure and present recommendations concisely.