Director, Sales MT - CVS

About the Role

Director, Sales Modern Trade (CVS) responsible for P&L, customer strategy, Joint Business Planning (JBP), commercial planning and execution, negotiation with key customers, market intelligence, and leading a sales team to deliver targets.

Responsibilities

• Own P&L understanding and commercial implications for assigned Modern Trade customers.
• Deliver annual and monthly targets: sales volume, net revenue, trade investment, profit, and market share.
• Proactively identify risks and opportunities; implement recovery or acceleration plans.
• Define and execute customer-specific strategies aligned with company growth priorities; lead development, negotiation, and execution of Joint Business Plans with clear KPIs and tracking mechanisms.
• Drive category growth initiatives using data, insights, and shopper understanding.
• Oversee assortment, pricing, promotion planning, shelving, and in-store visibility; ensure flawless execution of promotional campaigns and in-store activations.
• Lead commercial forecasting and demand planning with cross-functional partners; manage trade investment and optimize ROI.
• Lead annual trading terms negotiations and serve as escalation point for key commercial and operational issues; collaborate closely with cross-functional teams.
• Monitor competitive activity, pricing movements, and category trends; translate insights into proactive strategies to protect and grow market share.
• Lead, coach, and develop team members with clear development plans; set performance objectives and conduct regular structured reviews to cultivate a high-performance culture.

Qualifications

• Bachelor's degree required.
• 10+ years of experience in sales, commercial, or key account management.
• Experience in FMCG or consumer goods strongly preferred.
• Strong leadership, interpersonal, communication, and presentation skills.
• Strategic business thinking with strong analytical and project management skills.
• Proven ability to lead, coach, and develop high-performing teams.
• Strong written and oral English communication skills.
• Proficient in Microsoft Office and relevant business tools.

Additional Information

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day. Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed.