Senior Category Manager - Electronics

About the Role

Team and Role Introduction:

• In this role, the ideal candidate should demonstrate business judgment with a desire to actively manage and grow your own business with passion and knowledge within assigned category.
• You must be a team player and demonstrate a passion for working cross-functionally to achieve own and common KPIs. You must be self-motivated and able to quickly dive deep into data to determine root causes of problems and implement scalable solutions.
• You will be mentored by a senior member of our commercial team to drive portfolio growth by employing analytical and eCommerce merchandising methodologies for your respective commercial categories.

Responsibilities

• Business Planning:
  • Define and execute a category strategy that balances short-term wins with long-term market leadership, leveraging data, competitor insights, and industry trends.
  • Optimize pricing, promotions, and assortment dynamically, making data-driven trade-offs to maximize growth, profitability, and customer experience.
  • Identify emerging opportunities, scale high-potential segments, and drive innovation through strategic partnerships and new commercial models.
• Portfolio Execution:
  • Build and strengthen relationships with global brands, local SMEs, and key stakeholders to drive sustainable category growth and long-term collaboration.
  • Analyze category trends, competitive landscape, and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.
  • Drive short- and long-term sales growth by aligning brands and sellers with high-impact campaigns, optimizing assortment, and enhancing conversion strategies.
• People & Leadership Management:
  • Recruit, develop, and empower top talent, fostering a culture of ownership, agility, and results-driven execution.
  • Lead cross-functional alignment, inspire teams, and drive impact through strong communication and strategic influence.
  • Coach and mentor the next generation of leaders, instilling critical thinking, problem-solving, and a growth mindset.

Qualifications

• 7+ years of work experience, preferably in consulting, category management, sales related position, or similar roles under Electronics industries both online and offline.
• Bachelor’s or Master degree in business administration or MBA, economics, engineering, finance, or any related fields.
• Proven experience in business operation successes and team management with demonstrated ability to drive successful outcomes is a must.
• Strong understanding of e-commerce business models and dynamics is a plus.
• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis.
• Passionate for multiple simultaneous projects, creative flow and high attention to detail.
• Excellent communication both Thai and English and interpersonal skills, with the ability to influence and effectively engage stakeholders at all levels.
• Adaptable and proactive, thriving in a fast-paced and dynamic environment.
• A resilient problem-solver with proven leadership qualities and strong attention to detail.
• High proficiency in using Microsoft Word, Excel and PowerPoint.