Senior Brand Manager - Mainstream Mixes

A DAY IN THE LIFE...

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.
• Develop effective Communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
• Activate Brand Essence and Vision.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Develop and update consumer portrait, understand in store environment, contribute to category strategy, defines desired relative price, provide recommendation to pricing and promotional strategy, propose SKUs for key channels and key customers.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Work in partnership with communication agencies and ensure all brand communication contributes to enhancing the company image of trusted leader.
• Ensure compliance and validation to all regulations and specifications.

ARE YOU A FIT?

• Bachelor’s degree in Marketing, Business Administration, or related fields
• Minimum 5 years' of experience in marketing preferably in FMCG brands
• End-to-end brand management experience
• Good command of English & Thai
• Good communication and presentation skills and can work independently
• Able to work under high pressure and have self-starter attitude