Manager - Marketing, Delivery

About the Company

The Parq Building
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating business growth in both domestic and global markets, with over 1,600 restaurants in 21 countries. We are a diverse, result-oriented organisation with a vision to be a Global Operator of Multiple Food Brands and provide 100% satisfaction to all stakeholders. Driving to Unlock the Impossibilities is the foundation of our culture.

About the Role

Lead the growth of Burger King Thailand’s delivery business by developing and executing high-impact marketing strategies across aggregator platforms. Accountable for accelerating revenue growth, strengthening brand presence, and enhancing customer experience through data-driven, innovative, and performance-led initiatives in a competitive QSR landscape.

Responsibilities

• Growth Strategy & Commercial Impact: Define and drive end-to-end delivery growth strategy to maximize sales, market share, and profitability; identify new growth opportunities across platforms, customer segments, and digital channels; translate business priorities into scalable, high-impact marketing initiatives.
• Delivery Platform & Partnership Management: Own strategic relationships with key delivery partners (Grab, LINEMAN, foodpanda, ShopeeFood); lead joint business planning, co-investment strategies, and exclusive campaigns; optimize in-app visibility, media placements, and promotional mechanics to maximize conversion and ROI.
• Data-Driven Marketing & Performance Optimization: Leverage data and analytics (funnel insights, customer behavior, platform KPIs) to continuously optimize performance; drive precision marketing through targeted campaigns, retargeting, and personalization; establish and track metrics such as CTR, conversion, AOV, and retention.
• Customer Experience & Innovation: Design delivery-first customer experiences including exclusive menus, bundles, and value propositions; collaborate cross-functionally with operations, product, and platform teams to ensure seamless execution; innovate to enhance engagement, loyalty, and lifetime value.
• Media Investment & ROI Management: Own and optimize delivery marketing budget allocation; partner with internal teams and agencies to drive performance media excellence; provide data-backed recommendations to improve investment effectiveness.
• Reporting & Strategic Insights: Deliver actionable insights and business storytelling to senior stakeholders; monitor performance trends, competitive landscape, and emerging opportunities to inform future strategies; contribute to broader digital and commercial growth discussions within Minor Food.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Minimum 5 years’ experience in performance marketing, digital commerce, or delivery/QSR environment.
• Proven track record of driving revenue growth through digital or platform-based channels.
• Strong analytical mindset with ability to translate data into strategic actions.
• Experience managing partnerships and influencing external stakeholders.
• Commercially driven, agile, and passionate about growth and innovation; experience in food service, retail, or multi-brand environments is a plus.

Additional Information

• Location: The Parq Building (onsite)
• Employment type: Full-time