Brand & Strategy Expert

About the Role

In this hourly, remote contractor role, you will work as a Brand & Strategy Subject Matter Expert (SME) to review AI-generated brand strategy, positioning, and go-to-market outputs and/or create expert brand and strategy content, evaluating reasoning quality and step-by-step strategic thinking while providing precise written feedback. You will assess solutions for accuracy, clarity, brand fit, and adherence to the prompt; identify issues in customer insight, segmentation, messaging hierarchy, positioning logic, differentiation, competitive analysis, and go-to-market planning; fact-check claims where needed; write high-quality explanations and model deliverables (e.g., positioning statements, messaging frameworks, briefs) that demonstrate correct strategic reasoning; and rate and compare multiple responses based on correctness, usefulness, and reasoning quality.

About the Company

This role is with SME Careers, a fast-growing AI Data Services company and subsidiary of SuperAnnotate, delivering training data for many of the world’s largest AI companies and foundation-model labs. Your brand and strategy expertise directly helps improve the world’s premier AI models by making their strategic marketing outputs more rigorous, on-brand, actionable, and clearly explained.

Key Responsibilities

• Review AI-generated brand strategy, positioning, and go-to-market outputs and/or create expert brand and strategy content.
• Develop AI training content: create detailed prompts and gold-standard brand/strategy outputs (briefs, frameworks, messaging, GTM plans) to guide AI learning.
• Evaluate and rank AI responses to improve strategic rigor, clarity, brand alignment, and practical usefulness.
• Ensure model integrity by testing AI outputs for inaccuracies, hallucinated claims, bias, and brand-risk issues; validate reliability across industries and audiences.
• Assess solutions for accuracy, clarity, brand fit, and adherence to prompts; identify issues in customer insight, segmentation, messaging hierarchy, positioning logic, differentiation, competitive analysis, and GTM planning.
• Fact-check claims where needed and write high-quality explanations and model deliverables (e.g., positioning statements, messaging frameworks, briefs).
• Rate and compare multiple responses based on correctness, usefulness, and reasoning quality.

Qualifications

• Bachelor’s degree (or higher) in Marketing, Business, Communications, Psychology, or a related field (or equivalent professional experience).
• 5+ years of professional experience in brand strategy, product marketing, strategy consulting, or integrated marketing strategy (agency or in-house).
• Strong command of positioning and messaging (value prop, proof points, objections, narrative, and tone adaptation).
• Demonstrated ability to develop customer insights (qual/quant research interpretation, personas/JTBD, segmentation).
• Strong strategic reasoning: translating ambiguous goals into clear strategy, prioritization, and measurable choices.
• Ability to evaluate and improve deliverables such as brand briefs, messaging hierarchies, campaign concepts, creative strategy, and GTM plans.
• Exceptional attention to detail when spotting weak logic, unsupported claims, misaligned tone, or risky assertions; minimum C1 English proficiency.
• Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, strategy ops, or content review workflows is strongly preferred.

Additional Information

• There is no immediate project for this role; however, if qualified, you will be among the first experts contacted when relevant opportunities arise and will gain access to future projects through the expert network.