Assistant Manager, Digital Commerce

About the Company

Health & Happiness (H&H) Group is a publicly traded company, with established market positions in more than 16 countries in Asia-Pacific, Europe, North America and Oceania with over 2,700 team members working across the globe. Our vision is focused on premium nutrition and lifetime wellness, backed by science. We have 3 business segments  Baby, Adult and Pet Nutrition and Care  supporting whole-family health and happiness across 7 international brands.

We are passionate about our customers and community and are looking for similar-minded talent to join us! As an equal opportunity employer, we care deeply about creating an inclusive workplace where our team members feel valued, respected, and empowered.

About the Role

Lead the digital commerce agenda for the Thailand market, driving online sales growth across ecommerce platforms and social commerce channels (Shopee, Lazada, TikTok Shop, LINE). Reporting to: Digital Commerce Manager, SEA (based in Singapore).

Responsibilities

• Own and manage the digital commerce business for Thailand, delivering revenue, profit, and market share growth across key ecommerce and social commerce platforms.
• Develop and implement commercial strategies for flagship stores on Shopee, Lazada, and other marketplaces, focusing on assortment, pricing, campaign planning, and conversion optimization.
• Lead social commerce initiatives including brand livestreams, affiliate livestreams, influencer and affiliate video content, and affiliate community engagement programs.
• Collaborate with platform partners and enablers to secure visibility opportunities, joint business plans, and co-marketing support.
• Plan and execute major online sales campaigns (e.g., 11.11, 12.12, Brand Day) and ensure timely execution of promotional activities.
• Analyze performance data and consumer insights to continuously optimize sales, conversion rates, and ROI.
• Work cross-functionally with marketing, trade, supply chain, and regional teams to align brand messaging, inventory planning, and activation strategies.
• Stay informed of digital and social commerce trends and identify new tools, platforms, and opportunities to enhance brand performance.

Qualifications

• Degree in Business, Marketing, or related field; specialization in digital commerce preferred.
• Minimum 6 years of experience in ecommerce and/or digital sales, preferably within consumer goods, beauty, or health supplements industries. Candidates with less experience may be considered for the Assistant Manager position.
• Proven track record managing and growing sales on Shopee, Lazada, TikTok Shop, and LINE.
• Strong understanding of social commerce, affiliate marketing, and influencer-driven sales conversion.
• Analytical and data-driven with strong commercial acumen.
• Adaptable, proactive, and results-oriented in a fast-changing digital environment.
• Excellent communication skills in both Thai and English.

Benefits

Salary and benefits will be competitive and commensurate with experience.

Additional Information

• H&H Group is committed to diversity, inclusion, and a workplace free from discrimination and harassment.
• If you require support or assistance during the application process, notify us at the time of application and reasonable adjustments will be enabled where suitable.
• Apply via the online portal. We may fill the role prior to the application close date.
• All personal data collected is for recruitment purposes only.