Marketing Manager XTB Thailand

About the Company

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Responsibilities

• Building and strengthening XTB’s brand presence in Thailand and developing localized brand positioning, ensuring consistency across all touchpoints
• Identifying new market opportunities, customer segments, and competitive advantages
• Creating and executing multi-channel marketing campaigns (social media, paid ads, SEO, PR, offline events, influencers)
• Managing the full campaign lifecycle: planning, execution, optimization, and reporting
• Aligning local strategies with Global and Regional teams and collaborating remotely with Global teams
• Growing and managing partnership programs (IBs, affiliates, KOLs, community partners) including onboarding partners, tracking performance, maintaining relationships, and negotiating partnership contracts and performance-based collaboration models
• Optimizing partner-driven acquisition, conversion rates, and ROI with the primary KPI of driving real account openings and achieving partnership KPIs (IB growth, active clients, funded accounts)
• Delivering weekly and monthly reports with data-driven insights and recommendations

Qualifications

• Minimum 5 years of experience in a similar marketing position
• Proven experience in fintech, online trading, brokerage or financial apps
• Strong knowledge of digital marketing, customer acquisition funnels, and performance-driven campaigns
• Experience working with IBs, partners, affiliates and managing partnership ecosystems
• Strong negotiation, communication and relationship-building skills
• Ability to work independently, manage multiple priorities and deliver under deadlines
• Excellent command of English; Thai language proficiency is a strong advantage

What We Offer

• Competitive salary package (open for highly skilled and experienced candidates)
• Quarterly performance bonus
• Full employment benefits according to Thai regulations
• Modern work equipment and tools provided
• 90-day probation period as required by Thai labor law
• Opportunity to work with a global fintech brand and grow your career regionally