Senior Executive, Affiliate Strategist (Creator Growth Business)

About the Company

The Creator Growth (CG) business at AnyMind is a two-sided service catering to both 'Content Creators' (including media companies, individual creators, and music artists) who're looking for professional support in production, strategy, and content optimization across major social media platforms, and 'Brands' who interested in an end-to-end marketing funnel driven by creators and content. Our core services include YouTube Reservation Ads for precise content targeting; Creator Utilization to build credibility and deliver targeted content; Affiliate Solution for performance-based eCommerce growth; and Production Services covering graphics, video content, commercial music, and livestreaming. We focus on developing tailored strategies and full-funnel packages to ensure maximum efficiency and deliver measurable, sustainable business results.

Responsibilities

• Serve as the subject matter expert for affiliate data analysis. Independently perform deep-dive analysis on performance metrics (e.g., ERR, GMV, GPM, CTR) to diagnose issues and uncover strategic opportunities.
• Establish clear KPIs and affiliate tiering and offering models for each assigned campaign or client account. Proactively monitor performance against targets and implement real-time strategic adjustments ("adjust on the go") to ensure targets are consistently hit or surpassed.
• Lead the development of performance reports, clearly articulating key insights, strategic rationale, and next steps for both internal and external review.
• Act as the central point of collaboration, fostering strong working relationships between key internal teams: Planner, Account Managers, Shop Managers (for site merchandising/product availability), and the Affiliate Creator/Publisher Team.
• Drive alignment on strategic goals, ensuring all internal teams are executing initiatives that support the overarching affiliate strategy and client objectives.

Qualifications

• Must have: Specific Experience in Affiliate Marketing/Performance (min. 2 years) and Strategic Planning (min. 3 years).
• Serve as the subject matter expert for affiliate data analysis. Independently perform deep-dive analysis on performance metrics (e.g., ERR, GMV, GPM, CTR) to diagnose issues and uncover strategic opportunities.
• Exceptional logical and critical thinking skills, with a proven ability to self-serve data analysis using tools like Excel/Google Sheets, Google Analytics, and network reporting platforms.
• Demonstrable, strong understanding of the full eCommerce lifecycle, conversion funnels, and the role of affiliate marketing in a broader digital mix.
• Proven track record of hitting or exceeding aggressive performance targets through strategic program management and tactical pivots.
• Superior stakeholder management and communication skills, capable of clearly articulating complex strategies to technical and non-technical audiences, including senior client leadership.
• Nice to Have: Experience managing budgets and CIR responsibility for affiliate programs is a plus.

Benefits

• Advanced AI Tools For All Positions!!
• Creative office at Emporium (located at BTS Phrom Phong)
• Work hard, play harder office
• Competitive Salary
• Performance Review ( 2 times per year )
• Performance Bonus
• Annual Paid Leave
• Compassionate Leave
• Health Insurance
• Social Security
• Discount for Fitness Gym at EmQuartier
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms

Additional Information

Our Thailand Office