Country Manager - Sports & Leisure (Thai-Mandarin Speaking)

About the Role

Country Manager - Sports and Leisure (Thai-Mandarin Speaking)

Location: Bangkok
Salary: Competitive and based on experience

Responsibilities

• Shape the strategic direction of the business and formulate medium-to-long-term strategies by adopting successful concepts from overseas and tailoring them for Thailand's premium sports sector.
• Provide direct oversight of all direct-operated stores and back-office units, ensuring instructional standardisation, equipment maintenance and service quality meet top-tier international standards.
• Promote indoor skiing culture across Thailand and drive membership growth through community initiatives and engagement programs.
• Integrate overseas skiing services into the local ecosystem to create a seamless customer journey from indoor training to international ski travel and design commercial linkages between indoor courses and overseas ski trips.
• Take full responsibility for financial performance including P&L management; optimise cost structures while maintaining premium market positioning.
• Position the brand as the leading choice for high-net-worth individuals seeking exclusive sports experiences.
• Drive operational excellence through best practices in store management, staff training and customer service delivery.
• Develop strategic roadmaps for scalable expansion, with an objective to grow from initial launch to seven direct-operated stores within seven years.
• Collaborate closely with local teams and parent company stakeholders to ensure alignment on business philosophy and operational standards.

Qualifications

• At least ten consecutive years of recent living and working experience in Thailand with deep insights into local business culture, regulations and high-end consumer behaviour.
• Native Thai speaker with fluency in Mandarin Chinese; English proficiency required for cross-border communication.
• Proven senior management experience (C-Level, VP or equivalent) within major corporations or demonstrated entrepreneurial success.
• Experience from premium fitness, high-end lifestyle brands, hospitality or education operations, with strong customer-centric focus and attention to detail.
• Demonstrated P&L responsibility and financial stewardship; ability to manage budgets and optimise cost structures for sustainable growth.
• Track record designing commercial linkages between products or services to maximise engagement and retention.
• Strategic thinker who is also hands-on in execution across both executive and operational levels.
• Genuine passion for skiing or strong interest in the industry that translates into authentic brand charisma.

What Sets This Company Apart

• Inclusive workplace culture with collaborative environment across all levels.
• Access to proven operational frameworks established overseas, covering store management, instructional standardisation and customer service excellence.
• Flexible working opportunities and generous training support for continuous development.
• Commitment to diversity and cross-cultural collaboration with knowledgeable colleagues and parent-company alignment.