Technical Sales Manager Food & Beverages

About the Company

BioS Thailand is part of a global biotechnology company based in Barcelona, committed to improving health and wellness by delivering innovative analytical solutions. We are launching our presence in the Food & Beverage sector and are building a commercial team to serve industry and third-party laboratories.

About the Role

As the Technical Sales Manager, you will own end-to-end execution for the Food & Beverage segment, focusing on analytical solutions (reagents and instruments) for third-party laboratories and industry players across seafood (tuna & aquaculture), juice, and fruit sectors. You will report directly to the Country Manager and play a key role in building a conversion-driven pipeline, developing strategic customer relationships, and ensuring execution from opportunity identification to closure and implementation.

Responsibilities

• Conduct market analysis to identify opportunities (customers, pricing, competition)
• Build and maintain a well-structured sales pipeline to drive sustainable business growth
• Own the full sales cycle from lead generation to deal closure and implementation
• Drive conversion from demo to confirmed business through disciplined follow-up
• Build strong relationships with key decision-makers and KOLs
• Engage customers with a consultative, value-based selling approach
• Deliver technical presentations, demonstrations, and customer training
• Translate technical solutions into clear commercial value propositions
• Ensure cross-functional alignment and accurate reporting to support execution and forecasting

Qualifications

• Bachelor’s degree in Chemistry, Biology, Food Science, or related field
• Minimum 3 years of experience in product management or technical sales, ideally within chemistry, microbiology, life sciences, or food-related industries
• Proven track record in managing full sales cycle and closing deals
• Strong understanding of the Thai Food & Beverage industry (seafood, aquaculture, fruit/juice preferred)
• Fluent Thai and strong English communication skills
• Willingness to travel domestically and occasionally internationally