Sales Manager (FMCG - Ice Cream | Perishable Food) - Chinese Speaker

About the Company

Rapidly growing multinational FMCG company specializing in frozen and chilled food products within dairy and dessert categories, with extensive distribution, large-scale manufacturing and cold-chain infrastructure across Southeast Asia.

About the Role

Thailand Sales Manager responsible for leading sales operations, channel development and market expansion across Thailand. Full responsibility for achieving sales targets, strengthening distribution coverage, managing key customer relationships, and ensuring execution across modern and traditional trade channels.

Work location: Samut Prakan, Thailand. Employment type: Full-time, onsite. Role requires extensive travel within Thailand.

Responsibilities

• Lead and execute sales strategies to achieve revenue, market share and distribution expansion objectives across Thailand.
• Develop and strengthen relationships with distributors, wholesalers, retail chains and key commercial partners.
• Manage and optimize channel performance across modern trade, traditional trade and other relevant channels.
• Monitor sales performance, market trends, competitor activities and customer requirements to support commercial decisions.
• Drive in-store execution including product visibility, merchandising standards, promotions and point-of-sale effectiveness.
• Identify new business opportunities and develop market expansion plans.
• Lead, coach and develop the local sales team, ensuring alignment with business objectives and performance expectations.
• Manage sales budgets, forecasting, performance reporting and operational planning.
• Collaborate with cross-functional teams to support product launches, customer engagement and growth programs.
• Ensure implementation of company policies, sales processes and commercial best practices.

Qualifications

• Bachelor's degree or above in Business, Marketing, Management, Economics or related discipline.
• Minimum 5 years' experience in sales, business development or commercial management within the FMCG industry.
• Proven experience managing sales teams and leading commercial operations at a managerial level.
• Strong background in frozen foods, ice cream, dairy, beverages, perishable goods or related FMCG categories.
• Experience managing distributors, wholesalers and retail accounts, and driving channel development in Thailand.
• Strong understanding of Thailand's FMCG market, trade channels, customer dynamics and distribution networks.
• Proven ability to develop and execute sales strategies, drive revenue growth and achieve targets.
• Experience in key account management, distributor management and trade marketing execution.
• Strong analytical skills to interpret sales data, market trends and performance indicators.
• Excellent leadership, coaching, communication, negotiation and stakeholder management skills.
• Results-oriented and able to perform in fast-paced, target-driven environments.
• Willingness to travel extensively within Thailand.
• Professional fluency in Mandarin and English, both written and spoken.