Category Lead-General Merchandise-Hardline home 2

About the Role

Category Lead - General Merchandise - Hardline home 2 at Lazada.

Responsibilities

• Define and execute a category strategy that balances short-term wins with long-term market leadership using data, competitor insights and industry trends.
• Optimize pricing, promotions and assortment dynamically to maximize growth, profitability and customer experience.
• Identify and scale high-potential segments and drive innovation through strategic partnerships and new commercial models.
• Build and strengthen relationships with global brands, Thailand SMEs and key stakeholders to drive sustainable category growth and long-term collaboration.
• Analyze category trends, competitive landscape and shifting consumer behaviors to develop data-driven actions that enhance Lazada’s toplines.
• Align brands and sellers with high-impact campaigns, optimize assortment and enhance conversion strategies to drive sales acceleration.
• Recruit, develop and empower top talent; coach and mentor future leaders and foster a culture of ownership, agility and results-driven execution.
• Lead cross-functional alignment, influence stakeholders and drive impact through strong communication and strategic leadership.

Qualifications

• 6-8+ years of work experience, preferably in consulting, category management, sales or similar roles in industries such as General Merchandise, Home & Living, or FMCG.
• Bachelor’s degree in business administration, economics, engineering, finance, or related fields.
• Proven experience in business operations and team management with demonstrated ability to drive successful outcomes.
• Strong understanding of e-commerce business models and dynamics is a plus.
• Deep appreciation for numbers and data-driven insights to drive P&L and portfolio performance analysis.
• Able to manage multiple simultaneous projects, with creative flow and high attention to detail.
• Excellent communication in Thai and English and strong interpersonal skills, with the ability to influence stakeholders at all levels.
• Adaptable, proactive and resilient problem-solver with proven leadership qualities and strong ownership.
• High proficiency in Microsoft Word, Excel and PowerPoint.

Additional Information

• Work arrangement: onsite
• Employment type: full_time