Search Ads Specialist - Evaluation (Thailand)

About the Company

The Search Operations team aims to improve search user experience, contribute significant DAU impact to the products and drive for increase in traffic and GMV.

The Search Ads Ops team is dedicated to evaluating and optimizing search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. We manage labeling projects to train and refine our models, aiming to improve relevance and effectiveness of search ads and drive revenue growth while maintaining a high-quality user experience.

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

Responsibilities

• Conduct regular assessments on search quality in accordance with evaluation guidelines/standards.
• Utilize evaluation methodology to perform daily strategy assessment of search quality.
• Analyze user search queries, use various tools to understand and categorize search requirements, and identify types of search quality issues in search results.
• Provide feedback and suggestions for guidelines, standards and SOP improvement based on assessments.
• Be flexible to work on projects outside core expertise and use assessment methods to support related projects.
• Work with sensitive content including but not limited to child exploitation, diverse religious and political perspectives, violence, and adult/sexual content.
• Perform any other duties as assigned.

Qualifications

• Minimum: Bachelor's degree or 1–2 years relevant experience; proficient in the local language and excellent English skills; familiarity with search engines, social media algorithms, and SEO; strong capacity to learn and understand new concepts.
• Preferred: Proficiency in common office software; search engine-related experience; deep understanding of local culture and internet usage habits; attention to detail and ability to use data analysis to identify trends; overseas work or training experience beneficial; background in Quality Assurance (QA), particularly in search engine evaluation.

Additional Information

This role may be exposed to harmful content (images, video, text) including bullying, hate speech, child safety issues, depictions of harm, and other sensitive material as part of core duties or escalation requests.

TikTok provides programs to promote and support physical and mental wellbeing and informs candidates of potential hazards and risks associated with this line of work.