Team Manager-Customer Analytics

Overview

Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. Our number of restaurants exceeding 1,600 in 21 countries. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision: To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

Main Responsibilities

Data Analytics

• Analyze customer pattern/behavior from customer database to find the meaningful insight and identify the marketing opportunity.
• Visualize and present data-led strategies to business stakeholders to support informed decision-making.
• Segment customers based on historical data and criteria to generate potential target lists to support targeted campaign via in-app push, SMS, LINE etc.
• Assist Data Analytics team to build the right data modelling and dashboard visualization based on business's objective.

CRM Campaign

• Design A/B tests to identify the optimal message, offer, or channel mix for CRM campaigns.
• Evaluate and monitor campaign performance and give recommendation to the brand for better campaign effectiveness.
• Collaborate with brands, data team and other related parties to understand the business requirement, ensure the correctness of data source and campaign readiness before launching.

Qualifications

• Bachelor's degree in data science, ICT, Mathematics, Statistics or Economics or related fields.
• 5+ years working experiences in Marketing analytics, CRM/loyalty, business analytics field is preferable.
• Support Loyalty/CRM planning to acquire, retain, win back member for each Minor Food's brand.
• Customer focus, analytical thinking, have willingness to learn new things.
• Proven ability to translate complex data into actionable business recommendations.
• Excellent communication and presentation skills, with experience influencing cross-functional stakeholders.
• Strong proficiency in analytical tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI, Looker).
• Experience with customer data platforms (CDP), CRM systems, or marketing automation tools is a plus.
• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
• Good command in English.