Regional Sales Manager

Responsibilities

• Develop and implement sales strategies to achieve regional sales targets.
• Develop & ensure implementation of strategy to win the competition (identify market opportunity & growth, develop customer & consumer strategy).
• Compile and analyse all information/data useful for sales business including a summary report of sales operation.
• Monitor and oversee subordinates to efficiently perform following performance objectives as agreed.
• Forecast and be responsible for the agreed volume (actual VS forecast), analyse variances and take corrective action for missed forecast.
• Develop system, processes, and way of working with other Regional Sales Managers, in coordination with Sales Director.
• Make decisions and solve problems which are under scope of responsibility and authority of decision.
• Be a role model in terms of attitude, ethics and professional conduct.
• Enhance Sales team's competencies by direct coaching, motivating and evaluating performance.
• Manage company supply chain strategy and manage stock and stock coverday at distributors.
• Develop/manage preferred distributors and lead business review with distributors.
• Allocate and monitor commercial budget in specific region.
• Analyze market trends, customer needs, and competition to identify opportunities for growth.
• Build and maintain strong relationships with key customers and stakeholders.

Qualifications

• Bachelor’s degree or higher in any field.
• Minimum 7 years in FMCG, with at least 5 years in Sales Leadership role.
• Experience in Alcoholic Beverage industry is preferred.
• Proven track record of delivering sustainable sales growth and market expansion.
• Strong leadership capability with ability to inspire teams, navigate challenges, and drive performance under pressure.
• Demonstrated ownership mindset, accountability, and ethical decision-making.
• Strong analytical skills with ability to translate data into strategic actions.
• Excellent stakeholder management and relationship-building skills.
• Experience managing sales budgets, forecasts, and performance tracking.
• Self-aware leader who actively seeks feedback and continuously improves leadership effectiveness.
• Demonstrates curiosity and learning agility, staying close to market trends, customer insights, and new ways of working.