Brand Director (Imported Brand)

About the Company

At I.C.C. International PCL., we are a leading force in Thailand’s Retail and FMCG sectors, representing a diverse portfolio of premium imported brands with more than 62 years of industry heritage. Location: Bangkok (Rama 3), Thailand (on-site).

Responsibilities

• Develop and execute brand strategy aligned with global brand guidelines and Thailand market dynamics to drive sustainable growth and brand equity.
• Lead annual business planning and define a clear 3-year growth roadmap covering distribution, product architecture, channel mix, and profitability targets.
• Act as primary strategic liaison between Thailand and international brand principals, ensuring alignment on commercial objectives, seasonal direction, and brand positioning.
• Conduct annual and seasonal business reviews with principals, presenting performance insights, growth opportunities, and corrective action plans.
• Ensure compliance with global brand standards including visual identity, pricing framework, assortment structure, and distribution strategy.
• Lead seasonal buy planning (Spring/Summer, Fall/Winter) with full ownership of Open-to-Buy (OTB), assortment architecture, and margin structure.
• Analyze historical sales, sell-through, inventory aging, and margin contribution to drive data-informed buying and minimize risk.
• Approve pricing strategy, margin targets, and inventory allocation to ensure inventory turnover and controlled markdowns.
• Manage import planning, forecasting accuracy, replenishment strategy, and logistics coordination to ensure timely product availability.
• Own full brand-level P&L including revenue growth, gross margin optimization, cost control, and profitability; monitor KPIs such as sell-through, markdown ratio, inventory turnover, working capital, and OPEX.
• Strengthen and expand distribution across Department Stores, Modern Trade, Standalone Stores, and E-Commerce platforms.
• Negotiate commercial terms with landlords and retail partners to secure strategic locations and enhance performance.
• Evaluate and develop new channel opportunities including B2B partnerships and online marketplaces.
• Oversee integrated marketing strategy in alignment with global campaigns and adapt global toolkits into local activation plans across retail, digital, PR, and influencer collaborations.
• Ensure consistent brand experience across retail environment, communication materials, and customer engagement platforms.
• Lead, mentor, and develop Brand Managers and cross-functional teams; build succession planning and promote strategic thinking and commercial ownership.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• Minimum 10–12 years of experience in brand management, preferably in fashion, lifestyle, or premium consumer goods.
• Proven experience managing imported brands and working directly with international brand principals.
• Strong commercial acumen with hands-on P&L ownership.
• Solid experience in seasonal buying, OTB management, and inventory control.
• Experience managing department store channels and multi-brand retail environments.
• Strong negotiation and stakeholder management capability.
• Excellent communication skills in Thai and English.
• Strategic, analytical, and commercially driven; international exposure or regional collaboration experience is a strong advantage.

Benefits

• Be part of an established organization with a long-standing and trusted brand heritage.
• Work alongside passionate teams in a dynamic, fast-paced industry.
• Strong career development opportunities and a competitive compensation package.

Additional Information

Only shortlisted candidates will be contacted by our HR team.