Associate Director, Sales Capability Building

About the Role

This role is responsible for managing coaches and trainers to uplift capability across partners’ sales teams and for developing new operating models to support partners both physically and virtually. The focus is on Partnership Distribution (PD) with bancassurance, bank sellers, insurance specialists, and PD sales teams.

Responsibilities

• Define and lead the overall Sales Capability Strategy for PD, focusing on uplift of bank sellers, insurance specialists, and PD sales teams to support growth objectives.
• Design and implement long‑term capability roadmaps, including sales effectiveness frameworks, competency development, digital capability adoption, and learning pathways aligned with PD and bank partners’ business priorities.
• Partner with partner management (e.g., Head of Retail, Bancassurance/Wealth Management leaders, Regional Directors, Operations and Sales Management) to co‑develop integrated capability plans that strengthen seller productivity, conversion quality, and customer experience.
• Build and maintain strategic relationships with senior stakeholders across partner banks to influence capability agendas and ensure alignment with partnership goals.
• Lead field engagement including bank branch visits, performance reviews, pipeline discussions, recognition events, and training activities to support target delivery.
• Lead the PD Sales Capability team, providing strategic direction, coaching, and performance management; manage talent development, succession planning, and competency enhancement for the team.
• Collaborate with cross‑functional teams (Sales, Product, Marketing, Compliance, Operations, Digital, Learning & Development) to design and deliver capability uplift programs including sales coaching, onboarding, certification, digital learning, and specialized skill development.
• Own end‑to‑end design, development, and enhancement of all Sales Capability Programs for partnership channels, ensuring program quality, regulatory alignment, and consistency across partners.
• Analyze sales productivity, behavioral data, and capability metrics to identify gaps and design corrective actions, training interventions, and targeted capability activation to improve seller effectiveness and sales quality.
• Track and report capability impact on business performance, highlighting ROI and improvement initiatives to senior management.
• Oversee operational execution of capability programs, ensuring timely delivery, resource utilization, compliance with internal and regulatory requirements, and lead new initiatives and strategic projects to enhance PD capability and productivity.

Qualifications

• Bachelor or Master’s Degree in related field.
• At least 10 years of experience in Bancassurance, Banking, or Insurance Sales Management with 3 years of experience in Management.
• Deep understanding of bancassurance industry.
• Strong sales management, stakeholder management, and people management skills.
• Excellent communication, relationship management, and facilitation skills.
• IC / IP or Financial club (CFP / AFPT) are preferrable.

Additional Information

In accordance with recruitment policy and hiring standard of AIA (Thailand) Company Limited, after completing the selection process, you are required for criminal background check before joining the company. Your criminal record information will be retained according to the PDPA policy of the company. As per attached link https://www.aia.co.th/th/about-aia/privacy/candidate