Marketing Platform and Social Media Manager

Build & Lead Content Ecosystem

• Establish and lead in-house content studio (graphic, video, adaptation)
• Define content production model, workflow, and templates
• Drive transition from agency-dependent model to scalable in-house capability
• Ensure speed, consistency, and quality of content output

Content Strategy & Platform Leadership

• Define platform role and content strategy across: TikTok, Instagram, Facebook, Ecommerce platforms
• Translate brand campaigns into multi-format content ecosystem
• Drive always-on content approach beyond campaign-based marketing

Influencer & Creator Ecosystem

• Develop and lead influencer strategy (macro, micro, seeding)
• Build and manage long-term creator network
• Identify and scale high-performing influencers
• Ensure strong alignment between influencer content and brand direction

Social & Community Engagement

• Oversee social media direction and engagement strategy
• Ensure active community management (comments, interaction, responsiveness)
• Build stronger consumer connection and brand relevance

Content Performance & Optimization

• Define and track content performance metrics
• Lead test & learn approach (format, messaging, creators)
• Continuously improve content ROI and efficiency

Cross-functional Integration

• Work closely with Brand Team (strategy & campaign direction)
• Work closely with Ecommerce Team (conversion & performance)
• Ensure one integrated marketing ecosystem

Team Leadership & Capability Building

• Lead and develop content team and Influencer Manager (or Assistant Manager)
• Set clear priorities, workflow, and performance standards
• Build a fast, execution-driven, high-output team culture

Budget & Efficiency Management

• Manage content and influencer budget allocation
• Optimize cost efficiency vs agency production
• Improve output per cost and ROI