Marketing Director - Hospitality

About the Company

On behalf of a leading hospitality group in Bangkok, we are recruiting a Marketing Director to lead marketing strategy and execution across a portfolio of top-tier restaurants and bars, while also acting as a strategic marketing partner for external restaurant brands. The group is widely recognized as a reference in Bangkok’s F&B scene, combining strong creative capabilities with performance-driven marketing and brand growth. This is a senior leadership role with high visibility and direct impact on revenue, brand positioning and expansion.

Responsibilities

• Define and execute the global marketing strategy for multiple restaurants, bars and external F&B brands
• Oversee brand positioning, storytelling and visual identity across all channels
• Lead digital marketing and performance: social media, paid media, influencers, CRM and content
• Drive traffic, revenue and brand awareness through measurable and scalable campaigns
• Manage, mentor and grow an internal marketing team, as well as external agencies and freelancers
• Coordinate launches of new venues, concepts, menus and collaborations
• Act as a strategic marketing advisor for external restaurant brands using the group’s agency services
• Manage marketing budgets, KPIs, ROI and continuous optimization

Qualifications

• Senior-level experience in marketing leadership, ideally within hospitality, lifestyle or F&B
• Proven ability to build brands and generate measurable commercial results
• Strong understanding of restaurant marketing, guest acquisition and customer experience
• Solid background in digital marketing, social platforms, paid campaigns and influencer strategies
• Comfortable managing multiple brands and stakeholders simultaneously
• International mindset and experience working with diverse, multicultural teams
• Fluent English required (Thai is a plus, not mandatory)
• Based in Bangkok or open to relocation

Benefits

• Salary range: 230,000 – 280,000 THB gross/month (depending on profile)
• Senior leadership position within a highly respected hospitality group
• Exposure to some of Bangkok’s most successful restaurant and bar concepts
• Strategic role with autonomy, visibility and decision-making power
• Dynamic, international environment – expats are welcome
• Long-term growth and career development opportunities