Account Director (E-Commerce)

About Us

Location: Silom Office (BTS Saint Louis / Chong Nonsi / Surasak)
Workdays: Monday – Friday | 9:00 AM – 6:00 PM

Ripples is Thailand's leading TikTok and social commerce agency, ranked #1 in GMV out of 300+ partners. We provide end-to-end e-commerce solutions—from strategy and content creation to live selling and performance marketing—primarily across TikTok, Shopee, and Lazada. In just one year, we've scaled from 20 to 200 people, partnering with top local and global brands.

About the Role

As an Account Director (E-Commerce), you will lead a portfolio of strategic brand accounts and oversee a team of Account Managers, Associates, and Executives to drive business growth, operational excellence, and long-term client partnerships. You will manage account performance, client satisfaction, revenue growth, and collaborate with cross-functional teams including media buying, live commerce, creative, production, and marketplace operations.

Responsibilities

• Serve as the strategic lead for key client accounts across TikTok Shop, Shopee, Lazada, and other commerce platforms.
• Build strong long-term relationships with clients, acting as a trusted business partner and advisor.
• Understand client business objectives and develop strategies to drive sales growth, campaign success, and platform performance.
• Lead business reviews, strategic planning sessions, and performance discussions with clients.
• Lead and mentor a team of Account Managers, Associates, and Executives; set clear KPIs, goals, and expectations.
• Support team development through coaching, feedback, and performance management to foster a collaborative, accountable, and growth-oriented culture.
• Drive account growth through upselling, cross-selling, and identifying new business opportunities.
• Monitor cluster revenue, profitability, and account performance for sustainable growth.
• Collaborate with internal stakeholders to improve operational efficiency and service quality.
• Support commercial negotiations, budgeting, and forecasting processes.
• Monitor and analyze sales performance, campaign performance, traffic, conversion, and overall marketplace KPIs; identify risks and optimization areas using data-driven insights.
• Prepare performance reports, business presentations, and strategic recommendations for clients and management.
• Coordinate internal resources (media buying, live streaming production, creative, operations, fulfillment) to ensure smooth execution and delivery.
• Resolve client issues, operational challenges, and business escalations in a timely and professional manner.
• Provide strategic guidance and solutions to maintain client satisfaction and business continuity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication Arts, or related fields.
• Minimum 5–8 years of experience in account management, e-commerce, digital marketing, marketplace management, sales, or related fields.
• Proven experience managing key accounts and leading teams in agency, e-commerce, or social commerce environments.
• Strong understanding of TikTok Shop, Shopee, Lazada, and the overall e-commerce ecosystem.
• Strong commercial mindset with ability to drive revenue growth and business performance.
• Data-focused with strong analytical and problem-solving skills; advanced Microsoft Excel and reporting skills.
• Excellent communication, presentation, and stakeholder management skills.
• Strong leadership and people management capability; able to work in a fast-paced and dynamic environment.
• Good command of English communication.