Department Manager - Own Brand Communication

About the Role

Brand & Communication Strategy, Campaigns, Events & Trade Marketing to support own brand growth for Makro PRO. Responsible for integrated marketing communications across online and offline channels, content and creative production, trade promotion mechanics, in-store activations and product launches, cross-functional coordination, market analysis and budget/vendor management.

Responsibilities

• Develop and execute marketing communication plans across all channels to support own brand growth.
• Create and manage content calendars, campaign briefs, and creative development and production.
• Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.
• Ensure consistent execution across offline and online media assets.
• Design and implement promotion mechanics tailored to shopper behavior and category goals.
• Source and manage promotional premiums, ensuring timely delivery and cost control.
• Monitor promotion effectiveness and track sales uplift to optimize future planning.
• Work closely with cross-functional teams to ensure seamless execution and alignment.
• Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.
• Monitor campaign performance to refine strategy and execution.
• Manage and optimize marketing budgets and coordinate with external parties to ensure quality and cost efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors.
• Strong experience in integrated campaign planning and trade promotion development.
• Proven ability to manage agencies, suppliers, and internal stakeholders.
• Excellent communication in Thai and English, with strong attention to detail.
• Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously.