Brand Manager

About the Role

To be a full-fledged brand manager of the designated brands, responsible for strong P&L management and budgets. Manage the marketing division, train Marketing Executives & Trainers to maximise marketing skills, provide leadership direction to the team and strengthen brands' market presence.

Responsibilities

• Ownership and accountability for individual brand targets and profit contribution for each brand.
• Track monthly sales by brand; produce retail & wholesale sales analysis by brand, by channel and SKU-level contribution.
• Manage the brand marketing budget, monitor expenses, ensure cost-effective activities and track Advertising & Promotional Expenditure.
• Define and use KPIs to measure brand health and campaign effectiveness; adjust strategies as needed.
• Develop brand-specific marketing calendars; conceptualise, plan and implement launches, promotions, brand activations and consumer events.
• Create marketing collaterals (e.g., POS displays) and devise customer recruitment (workshops, promotions) and retention/CRM programs to drive sales.
• Forecast stock for new and existing products (including GWPs) and maintain healthy inventory turnover; work with internal forecasting teams to develop rolling forecasts.
• Collaborate with sales to support entry into alternative distribution channels.
• Provide leadership, guidance and direction to build and strengthen the internal marketing department structure.
• Adapt to change, handle assigned tasks, and maintain strong working relationships with principals, local internal teams and regional teams.

Qualifications

• Marketing or Sales experience in the beauty industry is an advantage.
• Strong presentation and communication skills; excellent interpersonal, verbal and written communication.
• Experience in marketing budget planning and P&L analysis.
• Marketing mindset: initiative, dynamic, highly committed and result-oriented; pleasant, mature, well organised and hardworking.
• Good problem-solving ability, quick to respond and able to work outside when needed.
• Excellent computer literacy in MS Office (Word, Excel, PowerPoint).
• Fluent in both English and Thai.
• Bachelor's degree or higher in Marketing or a related field; knowledge of marketing principles and brand management.

Benefits

• Annual Leave (AL), Public Holidays (PH)
• Provident Fund
• Group Insurance
• Dental claims