CRM Marketing Internship

About Us

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees across 30 countries, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands.

About the Role

Trip.com is looking for a CRM Marketing Intern to support the execution and optimization of customer relationship management initiatives. This role will work closely with the CRM and Marketing teams to deliver effective customer communications across multiple channels, supporting customer engagement and business growth. The internship provides hands-on exposure to data-driven marketing, customer lifecycle management, and large-scale CRM operations within a global travel platform.

Responsibilities

• Support the planning, execution, and optimization of CRM campaigns across Email, App Push Notifications, LINE OA, and other CRM channels
• Assist in preparing campaign content, including message copy, basic briefs, and coordination with design teams
• Help manage customer segmentation and targeting to ensure relevant and timely communications
• Monitor and consolidate campaign performance reports (open rate, click-through rate, conversion metrics)
• Conduct basic customer behavior and campaign performance analysis to support optimization initiatives
• Coordinate with cross-functional teams (Marketing, Design, Product, Tech) to ensure timely campaign delivery
• Support CRM operational tasks and other marketing-related assignments as required

Qualifications

• Currently pursuing or recently graduated with a degree in Marketing, Business Administration, Communication, or related fields
• Strong interest in CRM, digital marketing, and customer lifecycle management
• Basic understanding of CRM channels (Email, Push Notification, Messaging Platforms) is an advantage
• Strong analytical skills with proficiency in Excel / Google Sheets
• Good command of English (both written and verbal); Thai proficiency is a plus
• Detail-oriented, responsible, and able to work in a fast-paced environment
• Strong communication and collaboration skills

Benefits

• Practical experience in enterprise-level CRM marketing operations
• Exposure to customer data analysis and performance-driven marketing strategies
• Opportunity to work with cross-regional and cross-functional teams
• Insight into CRM practices within a global online travel platform
• Rapid business growth offering abundant career opportunities and internal transfer/global job rotation
• Learning opportunities for leadership, soft skills, and professional expertise
• Flexible work arrangement and company-sponsored team activities

Additional Information

• Internship duration: 3-6 months
• Working arrangement: Full-time / Part-time (subject to discussion)
• Location: Bangkok / Hybrid (3 days in the office)