Senior Trade Marketing Executive

Summary of the Role

Planning, executing, and optimizing trade marketing initiatives that drive sell-in, sell-out, and brand visibility across TT and MT distribution channels. Works closely with other functions in Marketing, with Sales and Supply Chain to translate Decorative brand strategy into effective, executable trade programs at the outlet level. This position is based in Bangkok and reported to Marketing Manager.

Key Responsibilities

Trade Campaign Planning & Execution

• Plan, execute, and monitor sell-in and sell-out trade campaigns to support business objectives and sales targets
• Translate Decorative brand and category strategies into effective trade mechanics, promotions, and channel activations
• Ensure timely rollout of trade campaigns across all distribution channels with clear communication to sales teams and stakeholders

Master Painter Program Planning & Management

• Support development and deployment of Master Painter Program initiatives and mechanics
• Plan, coordinate, and manage Master Painter Program to strengthen painter engagement, loyalty, drive conversion and advocacy for Decorative brands
• Track program performance and monitor spending to ensure alignment with approved budgets, while maximizing ROI and value for both painters and Jotun business

Performance Tracking & Market Insights

• Track trade KPIs for sell-in and sell-out trade campaigns and trade initiatives for painters
• Track spending on trade campaigns and initiatives, ensure alignment with approved budget and evaluate promotion ROI
• Conduct promotion effectiveness evaluation and provide insights for optimization
• Monitor competitor trade activities and recommend tactical responses

Continuous Improvement & Best Practices

• Recommend improvements to trade strategies based on execution learnings and market feedback
• Pilot new trade initiatives, mechanics, or activation models to drive growth

Qualifications

• Minimum 4 to 5 years in marketing experience in Trade or Retail Marketing
• Proven experience in identifying market opportunities and executing trade programs such as sell-in and sell-out campaigns, or loyalty programs and engagement initiatives to drive business growth
• Understand trade channels and shopper behavior, and how trade promotions influence purchase
• Demonstrates analytical capabilities in analyzing data and campaign results, project management, growth mindset, and presentation skills
• Good command written & spoken English and ability to influence and collaborate with others (internal & external stakeholders, vendors and agencies)

Personal Qualities

• Acts on own initiative, makes things happen and accepts responsibility for the results
• Identifies and seizes commercial opportunities; has a strong positive impact on business growth and profitability
• Uses a methodical and systematic approach; plans ahead, defines clear priorities and allocates resources effectively
• Quickly understands and analyzes complex issues and problems; comes up with sound and rational judgments
• Communicates in a clear, precise and structured way; speaks with authority and conviction; presents effectively
• Adheres to company rules and procedures; executes plans with commitment and determination; achieves high quality results

About the Company

Jotun Thailand has been established since 1968 with the first factory in South East Asia and Pacific. Today, Jotun Thailand operates in 4 segments – Decorative Paints; and Performance Coatings comprising of Marine, Protective and Powder Coatings with two production facilities for Paint and Powder which are located in Amata City-Industrial Zone and sales office in Samutprakarn Province. With more than 55 years of establishment in the country, we are one of the top paint manufacturing companies in Thailand.