Marketing Manager

About the Role

To develop, establish and maintain the right marketing strategies in the Asian area with effective management of the marketing, advertising, and promotional activities of the organization and meet organizational objectives.

Responsibilities

• Analyze proposed opportunities for marketing activities such as costing, budget, feasibility for Asia Market
• Lead and manage projects related to marketing initiatives (events, exhibitions, launches, sponsorship) in Asia
• Develop and implement yearly marketing plans for the area and update continuously
• Develop marketing processes and procedures (worksheets, SOP, checklist, store opening plan)
• Coordinate, delegate and follow up with team members and their activities on a weekly basis (PCB, KPL)
• Manage, motivate and coach marketing team members to increase productivity
• Monitor and review all marketing activity and results (analyzing ROI, ROO)
• Manage and maintain marketing budget as approved by Co-guardians and Marketing Director
• Develop marketing strategy for different product segments (jewelry, watches)
• Develop events and create a customer relations team for customer relationship activities based on local needs and cultures
• Liaise with media and advertising (PR Consultancy) and follow up with deliverables
• Collaborate with Bangkok and Dubai Communications and Design departments
• Manage CRM / direct marketing activity plan
• Liaison with marketing consultants on KPIs and marketing activities
• Suggest budget allocations to Co-guardians and Marketing Director
• Attend daily meetings with team members, weekly meetings with boutique managers and monthly meetings
• Visit showrooms quarterly in Asian countries and communicate with managers on country-specific marketing activity
• Analyze market development and changes in the Asian market
• The company reserves the right to change your scope of work based on requirements and your capabilities.

Qualifications

• Excellent written and verbal communication skills (based in Bangkok, Thailand)
• Organization and planning
• Problem analysis and problem-solving
• Team leadership and motivation
• Formal presentation skills
• Persuasiveness, innovation and creativity, decision-making and collaboration