Boutique Manager

About the Company

ANANTA JEWELRY — Founded in 1987 in Bangkok, a modern fine jewelry house rooted in Thai craftsmanship and transparent diamond education. Our mission is to enrich people's lives and create beautiful memories; every piece is designed to be treasured for a lifetime.

Full-time | CentralWorld, Bangkok | On-site

Responsibilities

• Shape the boutique's daily rhythm: lead morning briefs covering targets vs. actuals, campaign updates, priorities, and solutions from the day before.
• Monitor performance through daily tracking, individual coaching, and consistent follow-up; take full ownership of revenue targets and break monthly goals into weekly and individual plans.
• Balance client experience, team development, and commercial results at all times; drive results across walk-in, online, and returning client channels.
• Ensure every interaction reflects ANANTA's warmth and attention to detail; capture client data for both converted and unconverted opportunities and understand the reasons behind decisions.
• Run end-of-day pipeline reviews to keep every opportunity moving forward and report weekly to the Sales Manager on movement, feedback, and key issues.
• Coach staff on follow-up, closing, time management, and personal presentation; manage scheduling to ensure strong coverage during campaigns and peak days.
• Maintain boutique standards from opening readiness to closing, including display, cleanliness, and presentation; oversee daily stock checks and inventory accuracy and keep all tracking and reporting processes disciplined.

Qualifications

• Minimum 3+ years in retail, ideally in luxury, jewelry, or fashion.
• At least 2+ years leading a team in a store or boutique setting.
• Proven ability to hit sales targets and manage daily operations.
• Ability to motivate and hold accountable a diverse team.
• Strong with daily tracking, data, and reporting.
• Excellent communication in Thai and English.
• Resilient and maintains standards under pressure.

Preferred

• Fine jewelry or luxury retail background.
• Experience with CRM or sales tracking tools.
• Understanding of visual merchandising.

Benefits

• Competitive salary plus uncapped incentives.
• Medical welfare (OPD & IPD).
• 7+ days annual leave and birthday leave.
• Employee discount on ANANTA collections.
• Opportunity to learn about diamonds and fine jewelry from experts.

Additional Information

• Recruitment process: first interview with People & Culture team for values and culture fit, followed by a meeting with the Owner to align on company vision and growth potential.