Area Manager

About the Company

Lenskart is Asia’s largest eyewear company serving 90 million people - helping them see better and lead better quality lives. We have more than 2000 omnichannel stores across 200 cities in Asia and the Middle East. We aim to reach 1 billion eyes globally by 2025. Our international businesses are young and hustling, growing at warp speed to cater to larger shares of their respective markets. At present, we have a distribution presence of more than 40 retail stores across Singapore and the UAE, and now we are expanding our presence by launching our business in Bangkok, Thailand.

About the Role

The Area Manager will play a key leadership role in driving sales performance, ensuring operational excellence, and strengthening the overall success of multiple stores across Thailand. This position requires a strategic and people-centric leader who can analyze data, implement effective plans, and inspire teams to deliver an exceptional customer experience in alignment with Lenskart’s brand values.

Responsibilities

• Analyze sales data to identify business trends, challenges, and growth opportunities across all Lenskart Thailand stores.
• Develop and execute effective business strategies to consistently achieve or exceed sales targets.
• Lead, coach, and mentor Store Managers to improve team performance, reduce attrition, and foster continuous learning and development.
• Ensure operational excellence by identifying inefficiencies, solving issues proactively, and implementing improvement initiatives to enhance productivity and service quality.
• Collaborate with cross-functional teams (Marketing, HR, Supply Chain) to support key business projects and optimize retail operations.
• Prepare and present detailed reports on sales performance, operational issues, and people development to senior management.
• Promote outstanding customer service to maximize customer satisfaction, loyalty, and brand experience.
• Conduct regular performance reviews for each store, tracking progress against weekly, monthly, and quarterly goals.
• Ensure full compliance with company policies, procedures, and health & safety regulations in all branches.

Qualifications

• Proven experience in multi-store retail management or as a senior leader in fashion, eyewear, or lifestyle retail.
• Strong track record of achieving sales goals and driving operational excellence.
• Exceptional leadership, coaching, and people-development skills.
• Data-driven mindset with excellent analytical and problem-solving abilities.
• Professional attitude with a high level of ownership and accountability.
• Possession of a personal vehicle and willingness to travel to upcountry locations when required.

Benefits

• Opportunity to grow your career with one of Asia’s fastest-growing eyewear brands.
• Dynamic and modern working environment that values innovation and collaboration.
• Competitive salary and performance-based bonus.
• Employee discounts on Lenskart products.
• Ongoing professional training and development programs.