Regional Director of Marketing - Asia

About the Company

Minor Hotels is at the heart of the world’s most exciting cities, nestled on the world’s most beautiful beaches, and hidden within the most remote jungle retreats. Let us show you the world, from seamless city stays to exclusive safari lodges and luxury resorts on private islands. Savour world-class dining at our collection of Wolseley restaurants, or sip cocktails with trendy socialites at SEEN. Embrace holistic wellness through revitalising therapies, or embark on the journey of a lifetime by train, luxury cruise or private jet. Wherever your adventure takes you, we’re there. Discover the world with Minor Hotels.

Responsibilities

• Define, lead, and deliver the regional brand marketing, communications, content, and partnerships strategy for Minor Hotels and its brands across Asia, aligned with global direction and regional business priorities.
• Act as the regional Brand Guardian, ensuring consistent brand identity, positioning, tone of voice, and standards across all marketing, communications, digital, content, and experiential touchpoints at both regional and property level.
• Define and lead the regional content strategy, shaping narratives, themes, and storytelling opportunities that support brand positioning, partnerships, and key business initiatives in collaboration with the global marketing team.
• Lead and oversee planning and execution of regional and property-level campaigns (strategic, awareness, launch, teaser, tactical) across owned, earned, and paid channels, and ensure integrated execution of traditional and digital campaigns with a strong regional point of view.
• Define and oversee the regional approach to social media and provide strategic guidance to e-Commerce teams on website content, digital advertising, and performance-driven initiatives.
• Proactively identify, develop, and lead strategic partnerships, collaborations, sponsorships, and cross-promotional opportunities across Asia to strengthen brand relevance, visibility, and long-term equity, and drive initiatives that support business generation and regional commercial performance.
• Build and maintain strong relationships with key stakeholders including owners, developers, institutions, government entities, and business partners to support brand, hotel, and regional strategies.
• Ensure brand compliance and consistency across all marketing, communications, content, and digital touchpoints; oversee development, adaptation, and use of brand and corporate collateral; provide guidance and final sign-off on property photo and video shoots.
• Support hotel marketing teams in development and execution of annual marketing plans, and provide marketing leadership and support for pre-opening, rebranding, and conversion projects including planning, budgets, execution, timelines, and brand compliance.
• Develop and oversee regional marketing budgets and forecasts; appoint and manage external marketing agencies and partners; monitor marketing, digital, social, and content performance against KPIs and produce monthly and annual performance reports.
• Provide brand induction, training, and ongoing support to hotel marketing team members; conduct market and competitor analysis and share insights and recommendations with regional and corporate stakeholders.

Qualifications

• Bachelor's or master’s degree in Brand Management, Marketing Communications, or an equivalent combination of education and work-related experience.
• Minimum 8 years' experience in hospitality or other consumer-focused sector, preferably within a large multinational company.
• Strong knowledge and experience in the luxury hospitality sector; experience in the luxury sector outside of hospitality is an advantage.
• Experience within a multi-national and cross-functional operating environment.

Required Skills

• Strong leadership, team building, interpersonal and communication skills.
• Demonstrated strategic proficiency in Hotel, Loyalty, Digital and Partnership Marketing and Social Media with the ability to set strategic direction across multiple brands and define clear tactics and measurements.
• In-depth analytical skills, strategic thinking, and strong communication and presentation skills.
• Advanced computer literacy and detailed knowledge of Microsoft Office; experience in using CMS and CRM systems.
• Excellent writing and editing skills (English language).
• Solutions-oriented.

Additional Information

• Support sustainability and corporate initiatives, ensuring on-brand execution at both regional and hotel levels.