Social Media Expert

About the Company

This is an hourly, remote contractor role with SME Careers, an AI Data Services company and subsidiary of SuperAnnotate, delivering training data for large AI companies and foundation-model labs. You will serve as a Social Media Subject Matter Expert (SME) to review AI-generated social content and social strategy outputs and/or create expert social media content to improve model outputs.

Responsibilities

• Review and evaluate AI-generated social content and strategy outputs for reasoning quality, audience fit, brand voice, platform fit, clarity, and step-by-step creative decision-making.
• Identify issues in messaging, hooks, structure, CTA effectiveness, compliance/claim risk, and community-safety considerations; fact-check claims where needed.
• Provide precise written feedback, write high-quality explanations and model posts demonstrating strong social-first writing, and rate/compare multiple responses based on effectiveness, correctness, and reasoning quality.
• Develop AI training content including detailed prompts and gold-standard social outputs (posts, threads, scripts, calendars, strategy notes) to guide AI learning.
• Evaluate and rank AI responses to optimize engagement, clarity, platform fit, and brand alignment.
• Test AI outputs for inaccuracies, unsafe or misleading claims, policy risks, and bias; validate reliability across use cases.

Qualifications

• Bachelor’s degree (or higher) in Marketing, Communications, Journalism, or a related field, or equivalent professional experience.
• 5+ years professional experience managing social media for brands (in-house or agency), including content creation and performance reporting.
• Strong understanding of platform mechanics and best practices across Instagram, TikTok, X (Twitter), LinkedIn, YouTube Shorts, and Facebook.
• Proven ability to craft platform-native content: hooks, pacing, captions, CTAs, and concise storytelling tailored to audience intent.
• Experience with content operations: content calendars, creative briefs, approvals workflows, and collaborating with design/video teams.
• Comfort evaluating content for risk: misleading claims, policy violations, brand safety, and sensitive-topic handling.
• Strong analytics instincts: reading performance signals (reach, watch time, CTR, saves/shares, CAC/ROAS basics) and turning data into iteration plans.
• Minimum C1 English proficiency with excellent written communication and editing skills; reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.
• Previous experience with AI data training/annotation, editorial QA, or content review workflows is strongly preferred.

Additional Information

• There is no immediate project for this role; if qualified, you will be among the first experts contacted when relevant opportunities arise and will gain access to future projects through the expert network.