Senior Brand Manager - Food

A DAY IN THE LIFE...

• Grow brand and desired equity of assigned product group and direct all marketing activities for the achievement of short- & long-term business goal, strategies, action plan, P&L and market spending and to ensure compliance and aligned with regulatory affairs.
• Develop effective communication brief and plan and direct agencies in developing promotional materials, media and the implementation. Direct research agencies and conduct about Qualitative and Quantitative Research.
• Activate Brand Essence and Vision.
• Develop and update consumer portrait, consumer engagement funnel for her/his brand.
• Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.
• Ensure consumer centricity, applies Innovation levers, contribute and execute Innovation pipeline, maintain vibrancy via relevant renovation for his/her brands.
• Contribute to development and execute strong, functionally aligned brand plan. Track and monitor the performance, health and strategic alignment.
• Contribute to the development, engagement strategies and creates relevant & memorable brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.
• Ensure compliance and validation to all regulations and specifications.

ARE YOU A FIT?

• End-to-end brand management experience.
• Good communication and presentation skills and can work independently.
• Able to work under high pressure and have self-starter attitude.