Senior Executive, Ad Optimization

What You’ll Do

• Develop, launch, and manage comprehensive digital media campaigns across key platforms (Google Ads, Meta Ads, TikTok Ads, etc.), aligning hands-on execution with long-term client goals.
• Conduct continuous, in-depth data analysis to optimize campaign delivery, maximize ROI/ROAS, manage budget pacing, and ensure performance meets client KPIs and contracted deliverables.
• Represent AnyMind in client meetings, providing expert media strategy and actionable recommendations, while building strong, trust-based relationships to identify cross-selling opportunities.
• Work closely with Sales, Creative, Media Planner, Account Management, and Engineering teams to resolve creative issues, pacing deficiencies, tracking/reporting questions, and client concerns.
• Act as a dedicated coach and mentor for Junior Optimizers, conducting structured feedback sessions to strengthen their analytical logic, campaign troubleshooting, and problem-solving skills.
• Own end-to-end campaign operations, including campaign setup, monitoring, optimization, reporting, pacing control, and troubleshooting across active accounts.
• Identify and resolve campaign issues, reporting discrepancies, creative issues, budget pacing gaps, and KPI risks before they impact client deliverables.
• Leverage AI-driven tools and advanced data logic to uncover hidden consumer insights and proactively propose next actions or incremental digital marketing opportunities.
• Deliver clear performance reports with strategic forward-looking insights, including discrepancy checks, campaign learnings, and practical next-step recommendations, while staying updated on new ad formats and e-commerce trends such as CPAS, Shopping Ads, and App install campaigns.

Who You Are

• Bachelor’s Degree with 3+ years of proven experience in digital advertising agencies, performance marketing, or the ad tech industry.
• Deep hands-on experience with at least three major ad platforms, especially Meta, TikTok, and Google, covering Search, Display, Social, and Video formats.
• Exceptional analytical thinking with the ability to diagnose root causes under complexity, stay resilient through fast-paced ambiguity, and implement solutions quickly.
• A proactive learner with strong self-awareness, adaptability, and emotional composure under pressure, capable of reading the room and flexing styles to create positive team dynamics.
• Excellent command of both English and Thai with advanced proposal writing and presentation skills.
• Strong Google Sheets capability for campaign reporting and analysis, including lookup formulas, Pivot Tables, and structured report handling.
• Hands-on experience with performance or e-commerce advertising, such as Lead Generation, web e-commerce, ROAS-driven campaigns, CPAS, Shopping Ads, or similar lower-funnel solutions, is a strong plus.

Why You'll Love It

• Advanced AI tools for all positions
• Creative office at Emporium Tower
• Competitive Salary
• Performance Review (2 times per year)
• Annual Performance Bonus
• Annual Paid Leave
• Marriage, Compassionate, and Parental Leaves
• Health Insurance
• Social Security
• Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
• TGIF and other fun events at office