Business Development Manager (Digital Content: Game)

About the Company

TrueMoney is a leading international fintech brand providing innovative payment and financial services across seven countries in Southeast Asia. With its user-friendly digital platform, extensive agent network, and comprehensive offline and online services, TrueMoney empowers millions of users to make easy, secure payments and enjoy a more convenient financial lifestyle. TrueMoney is part of Ascend Money, a regional digital financial services company founded in 2013, which became Thailand’s first fintech unicorn in 2021.

About the Role

As the Commercial Lead for the Game Top-Up vertical, you will own the end-to-end growth strategy for gaming transactions within the TrueMoney ecosystem. Your mission is to bridge the gap between global game publishers and local payment behavior, lead high-impact product features, negotiate strategic merchant partnerships, and eliminate payment friction to ensure TrueMoney remains the #1 choice for gamers in Thailand.

Responsibilities

• Synthesize market research, competitor moves, and gamer insights into a 12-month roadmap that secures TrueMoney’s market leadership.
• Proactively manage relationships with global publishers and local distributors to align commercial incentives and secure exclusive "Direct Top-Up" deals.
• Design and execute data-driven campaigns specifically aimed at converting cash gamers or users of competitors into loyal TrueMoney users.
• Translate gamer pain points into technical business requirements and lead projects like One-Click Buy, In-game SDK integrations, or Subscription models to speed up time-to-market.
• Audit the user journey to identify friction in merchant onboarding and settlement; partner with Product/Tech teams to automate workflows and improve service efficiency.
• Monitor and exceed KPIs across GMV (Gross Merchandise Value), transaction volume, user acquisition costs, and merchant onboarding speed; P&L accountability.

Skills

• Gamer intuition: understanding gamer spending mechanics such as Gacha and Battle Pass cycles.
• Negotiation & influence with international stakeholders and internal technical teams.
• Analytical capability in data-heavy environments; turning raw metrics into a commercial narrative.
• Execution focus and ability to manage multiple high-pressure project deadlines.

Qualifications

• Bachelor’s degree in Business, Marketing, IT, or a related field.
• 3–5 years in Business Development, Partnership Management, or Product Growth; experience within the Gaming industry (Publishers/Aggregators) or Fintech is highly preferred.
• Proficiency in Excel/PowerPoint is required; understanding of SQL or API integrations is a significant advantage for optimizing merchant onboarding.
• Professional fluency in English.

Additional Information

• Organization: Ascend Money / TrueMoney.
• Work arrangement: onsite.
• Employment type: full-time.