Product Marketing (MarTech & Event Marketing)

Job Descriptions

Own Go-To-Market Strategy

• Define positioning, messaging, and value propositions for MarTech solutions and identifying opportunities for growth and expansion.
• Lead GTM plans for new offerings, use cases, and partnerships

Drive Event Marketing & Demand Generation

• Develop and execute integrated marketing, PR, and communications plans to elevate brand and product visibility.
• Lead planning and execution B2B Marketing Activity of industry events, seminars, and award submissions to enhance market credibility and thought leadership.
• Turn events into qualified leads and pipeline growth
• Work with partners (Google, Social Platform, etc.) on co-marketing activity

Qualifications

• 3-5 years in Product Marketing / B2B Marketing / MarTech / Agency / B2B SaaS
• Experience in GTM strategy + sales enablement
• Hands-on experience with event marketing (B2B)
• Strong grasp of core marketing logic (4Ps, Context Analysis, and Competitive Analysis).
• Proficiency in using data to find insights and a natural ability for analytical thinking.
• Understanding of MarTech ecosystem (CDP, CRM, Marketing Automation)
• Strong storytelling & communication skills (Thai + English)