Chief Performance Officer (Head of Sales)

About the Role

To lead, manage, and optimize end-to-end sales performance and sales support operations, including credit loan sales, POS and agent channels, loan documentation management, and post-loan administration, in order to drive revenue growth, operational efficiency, customer satisfaction, and profitability in alignment with organizational strategy.

Responsibilities

• Credit Loan Sales & Channel Management: Lead and manage new credit loan sales operations; oversee and expand internal sales channels including POS, Direct Sales & Telesales; oversee and expand external agent sales channels; develop and manage KPI frameworks for sales channels; plan and execute POS promotions and sales campaigns; optimize utilization of internal & external customer databases; monitor and improve sales productivity and conversion rates.
• Sales Performance Management & Analytics: Establish sales performance data collection and management systems; analyze sales performance, trends, and channel effectiveness; assign sales targets and monitor achievement; prepare and present performance reports to Management; design incentive and reward mechanisms aligned with targets.
• Sales Support & Loan Documentation Operations: Oversee loan documentation process planning and execution; manage loan document input, storage, and tracking systems; supervise loan application and T&C stock management; control post-loan application documentation processes; ensure accuracy, completeness, and regulatory compliance.
• Asset & Collateral Management: Oversee collateral and vehicle title asset management; manage title return processes to customers; control custody, reconciliation, and risk of physical assets; ensure proper documentation and audit readiness.
• Post-Loan Service & Customer Information Management: Supervise customer personal data change processes; manage NCB notification letter issuance; oversee customer inquiries, complaints, and service recovery; ensure service quality and SLA compliance.
• Financial & P&L Performance Management: Manage sales and support operational budgets; monitor cost efficiency and channel profitability; evaluate ROI of sales campaigns and POS promotions; support management in revenue and margin planning.
• Leadership & Organizational Management: Lead and develop three Team Heads and their respective teams; set performance standards and accountability culture; develop talent pipeline and succession plans; promote cross-functional collaboration.
• Governance, Risk & Process Improvement: Ensure compliance with regulatory, policy, and internal control requirements; manage operational and documentation risks; drive process improvement and system enhancement initiatives; coordinate with Risk, Compliance, IT, and Legal teams.

Qualifications

• Bachelor’s Degree or higher in Business Administration, Marketing, Finance, Economics, Management, or related fields; Master’s Degree (MBA / Management / Finance) is an advantage.
• Professional certifications in Sales Management, Financial Services, or Leadership are a plus.
• At least 5 years in senior management / director-level roles overseeing multi-team operations.
• Proven experience in managing multi-channel sales (POS, Direct Sales, Agent), credit loan sales and performance management, sales support and loan documentation operations, and asset / collateral management processes.
• Strong track record in driving revenue growth, productivity, and profitability; experience working with executive management and board-level reporting.
• Proven ability to lead multiple teams through senior managers and team heads; strong people development, coaching, and succession planning capability.
• Adaptive, proactive, and innovation-oriented; strategic thinker with hands-on execution capability.
• Good command of Thai and English (both written and spoken).