Area Sales Manager

About the Role

The Area Sales Manager (ASM) is responsible for leading, coaching, and developing a team of Field based Sales Representatives who acquire and retain new regular customers. The ASM ensures that the team delivers sustainable sales growth, by building a pipeline in the appropriate segments and consistently executing the Lyreco sales process which delivers winning results and an excellent new customer experience.

Key Responsibilities

• Lead, coach, and motivate a team of Field Sales Reps to achieve monthly and annual sales targets.
• Conduct regular field accompaniments to observe performance and provide ongoing coaching.
• Review team performance through daily/weekly routines, sales activity, pipeline management, pricing, and product mix using CRM tools and Power BI dashboards.
• Manage the acquisition and retention of new customers.
• Work with Merchandising, Marketing, Supply Chain, Customer Service, and Finance to identify opportunities, solve issues and drive growth.
• Ensure the team follows Lyreco's sales process, pricing guidelines, and compliance standards.
• Conduct regular team meetings, performance reviews, and skills training.
• Prepare regular updates for the SMB Sales Director on team performance, wins, risks, and required support.

Qualifications

• Bachelor's degree in business or related field.
• 5+ years' experience in B2B sales leadership or team management.
• Proven experience in leading, coaching and developing a team.
• Good analytical ability with experience using CRM, Salesforce or digital reporting tools.
• Excellent communication and negotiation skills in Thai & business English.
• Service-minded, self-motivated, and able to work collaboratively.
• Possession of a valid driver's license and willingness to travel within assigned area.

About the Company

The Lyreco Group is the European Leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe. A global workplace solutions company with 10,000 employees, Lyreco's mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services.