Marketing campaign specialist

About the Role

Responsible for formulating comprehensive marketing strategies and leading end-to-end execution of campaigns, while using data and dashboards to monitor performance and drive optimization.

Responsibilities

• Strategy & Campaign Creation: Formulate comprehensive marketing strategies and lead the end-to-end execution of marketing campaigns and promotions, ensuring full alignment with the company’s strategic goals and objectives.
• Project Management: Manage and optimize project timelines and task schedules, ensuring accurate and timely deliverables across all assigned projects.
• Cross-Functional Collaboration: Collaborate with Brand Management, Digital Marketing, Sales, Training, Product Development and external partners (e.g., agencies) to drive successful campaign launches and cohesive brand messaging.
• Campaign Monitoring: Proactively monitor campaign progress and deliverables, identify potential bottlenecks, resolve issues, and provide regular status updates to the Marketing Director.
• Market Research & Trends: Conduct market research and focus groups to identify customer insights, industry trends, target audiences, and competitors.
• Dashboards & Reporting: Design, develop, and maintain interactive Power BI / Looker dashboards and automated reports (real-time and scheduled) to monitor campaign performance, brand management requirements, and overall business health.
• Performance Analysis & Optimization: Analyze campaign data (including KPIs, ROI, and conversion rates), conduct A/B testing, continuously adjust strategies, and use data storytelling to present insights.
• Budget & Administrative Support: Create, track, and manage the overall marketing budget and expenses; maintain a centralized library of marketing memos and handle general administrative duties (organizing meetings, taking minutes, preparing documentation).

Qualifications

• Graduated with a bachelor's or master's degree in Business Administration, Economics, Marketing, Engineering, or related fields (Required G.P.A. > 3.00).
• At least 3-5 years of experience in marketing.
• Solid understanding of basic accounting, finance, and marketing.
• Strong analytical skills with proven experience in designing, developing, and utilizing data dashboards (e.g., Power BI, Looker) to track marketing performance and generate actionable insights.
• Possess project management skills, the ability to prioritize tasks, solve problems on the spot, and deliver work under pressure or tight deadlines.
• A customer service mindset, strong interpersonal skills, and excellent coordination and communication abilities.
• Strong leadership and team collaboration skills, attention to detail and commitment to quality.

Additional Information

This position requires a criminal record information check prior consideration for employment to ensure safety and maintain standards of the organization.