Client Services Director

About the Role

We are seeking an experienced Client Services Director to lead client relationships, integrated marketing delivery and team performance across Hong Kong, China and international client accounts. You will own active/won opportunities to ensure clients receive strong strategic guidance, clear communication and high-quality delivery across media, digital, social, influencer and integrated marketing campaigns. This is an onsite role managing cross-border accounts and collaborating with internal teams, freelancers, suppliers, media partners, KOLs, influencers and leadership.

Responsibilities

• Own senior client relationships across Hong Kong, China and cross-border accounts; build trust through strong communication, responsiveness and strategic thinking; lead client meetings, presentations, campaign reviews and performance discussions.
• Translate client objectives into clear marketing recommendations and delivery plans; identify risks, opportunities and areas for account growth; support client retention and long-term relationship development.
• Provide senior input across marketing strategy, media planning, digital, social, content and influencer campaigns; challenge and strengthen campaign recommendations before client presentation; ensure alignment with objectives, audience, budget and commercial realities.
• Oversee delivery across paid media, digital campaigns, social media, influencer marketing and content programmes; review media plans, influencer recommendations, timelines and client-facing materials.
• Ensure campaign budgets are used effectively; work with internal teams, freelancers, media partners, KOLs and suppliers for smooth execution; monitor performance and translate learnings into actionable recommendations.
• Oversee project delivery from planning through execution; ensure timelines, responsibilities, blockers and deliverables are managed; identify issues early and drive resolution; maintain high standards of quality control and on-time delivery.
• Manage, coach and develop junior team members; review work before it reaches clients; set standards for communication, project management, strategic thinking and accountability; improve utilisation of team, freelancers and partners.
• Identify opportunities to leverage AI and automation to improve efficiency and recommend process improvements to increase delivery speed, quality and profitability.
• Protect project profitability and delivery efficiency; identify scope creep and margin risk early; support resource allocation, proposal development and escalate commercial or delivery risks with clear recommendations; identify upsell and cross-sell opportunities.

Qualifications

• 8 to 12+ years of agency experience in client services, account leadership, integrated marketing, media, digital or campaign delivery.
• Strong and proven experience managing Hong Kong, China and international clients.
• Strong understanding of media planning and buying, digital marketing, social media, influencer marketing and integrated campaign delivery.
• Fluent Cantonese, Mandarin and English; excellent written and verbal communication skills in English and Chinese.
• Strong project management and organisational skills; experience managing and developing junior team members.
• Commercially aware with strong judgement around scope, resources, profitability and client value; comfortable working across multiple projects, markets and stakeholders.
• Confident using AI tools and technology to improve workflows; highly accountable, proactive, structured and solutions-oriented.

Success Measures

• Client satisfaction and retention; client response quality and timeliness.
• On-time delivery performance and quality of client-ready output.
• Strength of marketing, media, digital and influencer campaign recommendations.
• Junior team development and output quality; resource utilisation and efficiency; margin protection and scope control.
• Proactive escalation and problem-solving; upsell and cross-sell opportunities identified; adoption of AI and operational improvements.