Digital Content Specialist

About the Role

We are looking for a Digital Content Specialist to support our Social Media Manager in creating high-quality content across YouTube, LinkedIn, social media, and lead-generation initiatives.

This role combines content research, editorial thinking, visual creation, and AI-assisted content production. You'll help identify content opportunities, develop engaging angles, create visuals and thumbnails, conduct research, and contribute to content that drives both audience growth and business results. We are looking for someone who can think critically, understand what captures attention, and use AI to enhance their work—not replace their judgement.

Responsibilities

• Research YouTube, LinkedIn, competitors, and industry trends; identify high-performing topics, hooks, titles, and content opportunities.
• Propose content ideas, angles, and creative directions; prepare research materials, references, and production briefs.
• Support creation of LinkedIn and social media content; transform insights and company viewpoints into engaging posts and adapt long-form content into platform-specific formats.
• Create YouTube thumbnails, social media visuals, and marketing assets using Photoshop and AI image generation tools; apply strong visual judgment for engagement and brand consistency.
• Research and fact-check topics related to entrepreneurship, fintech, payments, accounting, and business operations; prepare research notes and supporting materials.
• Support creation of landing pages, white papers, lead magnets, surveys, and campaign assets to connect content with lead generation and business objectives.
• Assist with YouTube publishing, metadata, scheduling, performance tracking, content calendars, production materials, asset organization, repurposing, newsletters, and audience engagement activities.

Qualifications

• 3–6 years of experience in content marketing, social media, YouTube, or creative production.
• Native or near-native English proficiency.
• Strong editorial instincts and understanding of digital content trends.
• Advanced Photoshop skills and strong visual taste.
• Experience using AI tools for content creation and research.
• Strong research and fact-checking abilities.
• Ability to work independently and contribute ideas proactively; comfortable balancing brand awareness and conversion-focused content.

Benefits

• 20 days annual leave.
• 15 days work-from-home per year; WFH every Wednesday.
• Complimentary lunch every Tuesday and desserts on Fridays.
• Health insurance coverage.
• Performance-based bonus of up to 2 months' salary.

About the Company

Statrys is a Hong Kong/Singapore-based fintech company providing a suite of solutions for SMEs, startups, and entrepreneurs operating across borders. Services include company incorporation, business accounts, foreign exchange, and accounting support to simplify international business operations. Offices in Hong Kong, Bangkok, and Singapore offering multilingual assistance and tailored solutions.