Commercial Director

Job Purpose:

Lead Gallerys marketing department, overseeing the success of various marketing initiatives (offline to online), strategic partnerships and management of media and content assets.

Key Result Areas:

Primary

Marketing & Comms

• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Collaborate with the other dept. to conduct target audience, competitor and trends research, develop strategic, platform-specific content ideas and strategies.
• Develop strategic partnership and co-branding initiatives to enhance brand visibility and drive sales growth.
• Create and execute brand activations and pop-up events to effectively showcase products and engage with the target audience.
• Media Management and lead for PR and KOLs
• Ensures compelling and on brand copy from corporate gifts to retail product packaging, marketing collaterals, websites, to social media platforms.
• Analyze performance across all social media platforms relating to engagement and growth.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Operational:

• Develop innovative strategies for optimizing the customer journey within property operations to drive sales of gallery products and enhance overall customer experience.
• Contribute to the development of product packaging concepts, including overseeing product photoshoots and visual concepts to ensure alignment with brand identity.
• Ensures timely update for promotional collaterals or outward facing content from offline to online including website, socials and blog posts.

Secondary

Training:

• To complete all Gallery trainings in terms of Orientation, Product Knowledge apart from the training modules setup in Learning Management System (LMS) from Banyan Management Academy
• Min. 5hrs per associates per month based on Banyan Group policy.

Personal Specification:

Job Knowledge

• Minimum of 6 to 10 years of relevant experience
• Bachelors degree in Marketing, Digital Marketing, Business and related fields

Essential Job Skills:

• 360 marketing experience for a global/regional retail brand
• Diverse market experience, ideally in China, Thailand, Singapore at least
• Strong project management, multitasking, and decision-making skills
• Knowledge of social media platforms and practices.
• Familiarity with website content management systems (CMS).
• Excellent written and verbal communication skills in English and Chinese
• Experience with creating visual content, including graphics and photography.
• Ability to work collaboratively with cross-functional teams.
• A proactive attitude with the ability to suggest and implement new ideas.

Desirable Job and communication Skills

• Previous experience in writing and editing copy at a Corporate level.
• Previous experience producing content for Social media platforms.
• Strong understanding of marketing and branding principles.
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools