Affiliate Campaign Marketing (Shopee)

About the Company

The Shopee Affiliate team is responsible for growing the Affiliate program primarily through Social Media channels (Facebook, YouTube, and Instagram). The team achieves this by designing various campaigns and activities for affiliate partners, working closely with the Creator management and other Marketing and Business Development teams to drive the overall growth of the Shopee platform.

Responsibilities

• Drive the growth of Affiliate marketing in Shopee, focusing on Creator growth
• Develop and execute targeted paid social media advertising campaigns (TikTok, YouTube, IG) focused on maximizing affiliate traffic volume
• Define, implement and execute affiliate growth projects for Shopee’s KOL Affiliates
• Maintain and manage project timelines, expectations, tasks and resources
• Conduct deep-dive analysis and understanding of the KOL landscape, performance trends, set targets and plan effective solutions and strategies for program growth
• Utilize various data pools and metrics in daily operations to create dashboards and provide insights and performance reporting of projects to facilitate decision making
• Responsible for monitoring and driving project KPIs to targets
• Coordinate and roll-out projects with key stakeholders, including KOL Core Team, KOL Lead KAM, KOL KAM, and cross-team stakeholders
• Contribute to the development of overall business strategy and long-term goals
• Participate in cross-functional projects as necessary

Qualifications

• +2 years of work experience; a plus if worked in project management role prior
• Structured, able to plan end-to-end execution of initiatives, see through implementation, and assess initiative effectiveness
• Logical thinking and able to work in a fast-paced environment under tight deadlines
• Solid knowledge and understanding of affiliate program and product management is a plus
• Excellence in using Microsoft Office Excel / Google Sheet
• Creative thinking with strong analytical skills and problem-solving
• Strong communication, interpersonal and problem-solving skills