Brand Manager

About the Role

Retail Brand Manager — Home & Lifestyle (Thailand). Lead growth, market positioning and commercial performance for a leading international home and lifestyle retail brand in Thailand. Translate global brand direction into successful local execution across retail operations, product assortment, visual presentation and commercial outcomes.

Responsibilities

• Drive overall commercial performance, growth strategy and brand positioning within the Thailand market.
• Develop and execute localized business plans aligned with global brand objectives and customer expectations.
• Analyze market trends, consumer insights and competitor activity to identify growth opportunities.
• Lead seasonal commercial planning, product launches, promotions and customer engagement initiatives.
• Collaborate with retail operations to elevate store performance, customer experience and operational excellence.
• Ensure visual merchandising and store presentation standards reflect the brand identity.
• Manage product assortment, inventory planning, stock optimization and pricing strategies to maximize sales and profitability.
• Monitor KPIs and implement action plans to achieve revenue, margin and productivity targets.
• Partner with Marketing, Finance, Supply Chain, Retail Operations and Visual Merchandising to drive business success.
• Support store openings, renovations and strategic business initiatives across the market.
• Build strong relationships with regional and global stakeholders while ensuring effective local execution.

Required Skills

• Strong commercial acumen with proven ability to drive retail business performance.
• Deep understanding of home furnishings, home décor, lifestyle or interior retail industry.
• Analytical and strategic thinking with ability to convert insights into actionable plans.
• Leadership and stakeholder management capabilities.
• Knowledge of retail operations, merchandising, inventory management and customer experience.
• Ability to balance brand vision with commercial objectives and operate in a fast-paced retail environment.
• Strong communication, presentation and influencing skills.

Qualifications

• Bachelor's degree in Business, Marketing, Retail Management, Interior Design, Merchandising or related field.
• Minimum 5–8 years' experience in Brand Management, Commercial Management, Retail Operations or Business Management within the Home & Lifestyle retail industry.
• Proven experience managing a home furnishings, home décor, furniture, lifestyle or interior-focused retail brand in Thailand.
• Experience managing multi-store retail operations and delivering sales growth, profitability improvements and customer experience initiatives.
• Experience with international retail brands or regional business structures is advantageous.
• Fluent in Thai and English.