Commercial Excellence Lead

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Commercial Excellence Lead, you play a critical role in executing the customer engagement strategy and leading both sell-in (net revenue) and sell-out (retail) sales planning, supported by robust commercial analysis of trading performance across omni-channels. The ideal candidate will support the execution of channel and retailer strategies, while identifying new commercial opportunities to maximize growth across all channels. A key focus will also be on driving retail excellence in stores and counters, particularly in customer service and operational execution. The role plays a critical part in commercial planning, including forward sales and event planning with accurate stock forecasting to support business initiatives.

You will be reporting to Country Head, and you will manage:

Drive service excellence

• Champion a service excellence ethos
• Drive customer loyalty with effective CRM program, by analyzing the data from EPOS & work closely with Marketing
• Drive service quality and customer satisfaction
• Evaluate organisation for business excellence
• Implement effective commission and incentive schemes to drive selling behaviours
• Develop operational and store teams for service excellence

Drive innovation and productivity aspirations

• Implement retailer and door segmentation with corresponding business model strategy
• Develop productivity road map to maximise staff and store productivity
• Drive a culture that encourages productivity and innovation
• Evaluate effectiveness of implemented innovation and productivity initiatives

Drive operational excellence

• Develop operational plans to support achievement of business and financial KPIs
• Drive enterprise resource planning system
• Evaluate financial performance
• Evaluate processes to improve operational performance

Key Account Planning and Management

• Create trust-based business relationships with key clients
• Expand the business relationships with present clients by continuously executing solutions that meet their business goals
• Develop keen understanding of key clients’ marketplace, strategies, customer profile
• Responsible for Business development project, leading the PM request and alignment with Marketing team

Execution of 360 launch and animation strategy

• Owns the Omnichannel sales/event plan across all channels in the market, in line with the global promo guidelines / best practices.
• Implement effective mechanics to drive business KPIs – sales and profitability
• Follow through on 360 plan and provide weekly commentaries, conduct post-mortem to measure effectiveness of 360 plan
• Derive key learning from analyses to keep sharpening commercial frameworks and strategy planning

Coty Fit / Requirements

• Bachelor’s Degree in Business Management, Marketing, or any related discipline.
• Minimum 10 years’ Sales experience in Beauty, Luxury, and/or Consumer Goods, and at least 5 years in management/ leadership capacity.
• Ability to work in fast-paced environment
• Resilient and flexible, adapts to new challenges
• Experience in developing and managing forecasts
• Excellent presentation, communication and administrative skills
• Proficiency in verbal and written communication in Thai and English

WHAT WE OFFER

This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.

We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.